This category organizes the Mikesell Digital Consulting trends tools and guidance related to digital advertising, i.e., digital advertising insights.
Digital advertising, also called Internet Advertising or Internet Search Marketing is when businesses leverage Internet technologies to conduct promotional advertisements to target customers and prospects. Digital advertising includes promotional advertisements and messages delivered through email, pay per click, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.
Digital advertising is a dynamic landscape because of the accelerating advances in search technology, programmatic and cognitive computing, artificial intelligence, and customer behavior and web analytics. These advances are greatly improving targeting and campaign performance but require deeper expertise and maturity to drive advertising success. This is where our agency can come in. We provide insights and tools for to stay on top of a fast moving field and help you drive your advertising success. Give us a call.