This category organizes the Mikesell Digital Consulting Digital Marketing Strategy Insights.

A digital marketing strategy as we practice it is a customer-centric approach. What this means is the following:

  • It is informed by research and intelligence about target customer channels/sources and behavior as well as competitive analysis
  • Founded on a thorough understanding of the customer buyer journey
  • Based on clear objectives of the compete marketing mix contribution (online and offline)
  • Business priorities and budget constraints


Digital Marketing Strategy is a significant undertaking which involves:  Market and competitive analysis, target customer persona analysis and journey mapping, current online and offline channels and marketing gap analysis, business objective setting, product and service priority analysis, and opportunity identification.  Following the analysis phase a strategic vision is defined, a roadmap is created, and an executable and measurable action plan is kicked off.

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