Moving rapidly into the new year, it is critical that business owners and marketing managers are aware of the most significant developments and digital marketing trends that are currently revolutionizing the way in which we advertise. The general picture suggests that the advancement of big data and machine learning have opened up several exciting opportunities for the years ahead. Let’s take a look at seven (7) of the most influential digital marketing trends in 2019 to help you stay up-to-date and relevant in navigating this ever-changing environment and ensuring your business is always one step ahead.
Most Influential Digital Marketing Trends in 2019
Artificial intelligence and automation are changing just about everything in the world today. And the rise of smart computers has certainly changed the way in which companies interact with users and customers. For example, the development of chatbots has provided a quick and easy way to give customer service advice to users with minimal cost. Taking advantage of well-functioning chatbots can save you money and can offer your customers the ability to interact with your company in real time while talking with an entity that never gets angry or impatient. Gartner concludes that by 2020 customers without interacting with a human. When it comes to AI, it is wise not to ignore the developments that your competition is likely already starting to take advantage of.
AI can also help with programmatic advertising by allowing you to more effectively buy ad space and target precisely those users you are looking for. By analyzing consumer behavior to determine trends and patterns (from social media, for example) many new avenues are opening up for you to gauge the different market sentiments.
Social Media Marketing & Advertising
Integrated digital marketing strategies for businesses should run across all platforms, including social media. On a more fundamental level, your business should already have a presence on a variety of social media platforms. These sources allow you to know your market, listen to what they are saying, and respond accordingly. Google AdSense and similar tools can allow you to target your offerings to very specific customer groups. While the demographics of users of Facebook, Instagram, and Snapchat fluctuate, the total number of users remains stable or rising for all of these tools. They are part of daily life for a growing number of people. As such, social media advertising is going to continue to be a strong digital marketing trend in 2019 for businesses of all sizes.
Digital Marketing Trends In SEO
Using a traditional SEO strategy is vital to digital marketing success and so business owners should continue to monitor changes to this landscape with diligence. Google continually changes its search algorithm and this has caused a roller coaster experience in terms of organic traffic for many websites in the past year. Towards the new year, make sure that your site remains fast (as in their rankings) and maintains strong content. Stay up-to-date with the latest announcements from Google on major changes to their platform. Following best practices with regards to traditional SEO strategy should allow you to weather any future changes as soon as they occur.
Influencer marketing refers to the word-of-mouth style of endorsement for products, which is By opting for real people rather than celebrities, you can get key individuals and demographics to optimally leverage your brand and expose your business to a wider audience. There is a significant opportunity to engender trust for your product and company if people hear endorsements from real people rather than a corporate document. Incorporate this digital marketing trend on any number of possible platforms and spread the word about your product or services to the right people in an organic way.
The world of Alexa, Siri, and Cortana is an area with a great deal of potential for digital marketing managers and business owners to tap into. In fact, voice searches will represent half of all searches. This means that any serious marketing plans should be devised to be adaptable to optimizing in this area. To start, consider the process of voice-to-text conversion in targeting keywords. These should more closely reflect natural language rather than traditional approaches to keyword optimization. Work your overall SEO strategy to function effectively for voice searches to ensure you stay ahead of the curve.
Personalized Digital Experiences
Personalization is an increasingly important digital marketing trend for businesses to be aware of. Look at how Amazon already uses personalization to great advantage to sell a variety of products. By using big data analysis of customer purchases and searches, personalization algorithms are increasingly able to offer more sophisticated and precise recommendations for users. Personalization is also critical for capturing user attention during “micro-moments”where users grab their smartphones to make quick searches to answer specific questions, buy specific products, or choose places to stay or eat. Invest some time and energy in determining how to make current technology work for your business in this area.
Video And Visual Searching
In most cases, aesthetics and visuals are critical in the decision to choose a particular product over another. Keeping an active video presence on YouTube and other social media is an excellent opportunity to attract attention and create content in an easy-to-digest format. Platforms such as Pinterest remain highly popular for image searching and sharing. Currently, which can reliably search for similar and related products, which appear in a given image through image searching. This represents a fantastic opportunity which tech-savvy business owners and marketing managers should keep an eye on.
Get Ready For New Changes In 2019 And Beyond
Continuing improvement in artificial intelligence and machine learning will only create more opportunities for targeted and effective digital marketing in 2019. The world of digital marketing is constantly evolving and it’s crucial that you stay up-to-date with the latest trends to ensure your business remains competitive. Get in touch with us today and let us help you to take advantage of these opportunities and create successful, results-driven digital marketing campaigns in 2019 and beyond.