Success Stories

We begin by diving deeply into your brand’s DNA – your story, values, and unique selling proposition (USP). We then conduct competitor analysis and market research to identify clear differentiators. Finally, we craft a brand voice and messaging that authentically reflects your essence and resonates with your target audience.

Client’s Challenge:

Chicago’s growing market both creates opportunity and pressure on realtors to compete with diverse agencies. Terri must stand out against the competition, including high-end realtors and online sources like Zillow, Redfin, and more. Terri wanted her website to be a resource for Chicago buyers to explore the market and the Chicago neighborhood communities and create trust in Terri’s ability as a realtor. Terri also required a logo that elegantly represented her and showcased her Chicago ties and needed a comprehensive online and offline branding solution. Following the website launch, Terri needed a tailored digital and social media program to build her community and keep her top of mind with her clients and referral sources.

Our Solution:

We created a comprehensive communication and digital marketing strategy, including a new website, to enhance Terri’s brand awareness, market her listings, and distinguish Terri Buseman as the premier realtor in a highly competitive real estate environment.

• Cohesive & Distinguished Branding
• WMA Outstanding Website in Real Estate
• Conversational Social Media Strategy
• Blogging
• Digital Promotions of listing events
• Print Media of presentations and listing brochures
• Dynamic social media marketing on Instagram, Facebook, and LinkedIn with a vibrant and engaging video marketing program that keeps Terri Buseman top and center within the Chicago scene

Results:

The new website captivated more than her primary audience and won the 2019 WMA Outstanding Real Estate Website award. As a result, Terri’s brand visibility skyrocketed, establishing her as a premier realtor in Chicago. With a consistent flow of 5-star reviews on Google, her business attracts high-end diverse urban real estate clients.  5 years later, Terri Buseman continues to build brand equity and dynamic community growth.

Client’s Challenge:

In today’s digital landscape, a strong online presence is no longer a luxury; it is a necessity for attracting clients for businesses of all sizes. Anderson Boback & Marshall (ABM), a respected Chicago family law firm, faced this challenge. Their outdated website struggled to capture leads, and referrals were their primary source of clients. ABM sought a way to dominate online and become a leader in educating potential clients. The goals included:

• Elevate online brand awareness
• Drive leads and clients from the online channels (signifantly grow business from online)
• Be on the leading edge of leveraging online channels to educate clients and prospects
• Consistenly innovate marketing, especially during and after Covid, to stay top of mind with target clients

Our Solution:

A comprehensive Digital Marketing program that includes:

• Brand positioning
• A comprehensive website as a sales engine
• Content marketing (blogging, premium content)
• Multiple marketing funnels
• Search Marketing
• Local SEO
• Inbound and marketing automation
• Video marketing 
• Social media marketing and live educational programs on Facebook and Instagram
• Comprehensive Analytics of the entire marketing sales pipeline and client journey

Results:

• Distinguished boutique brand as a top-rated chicago law firm
• A modern, robust, unique website that is effective as a sale and growth engine
• Exponetial growth of online traffic year-to-year for 7 years since this write-up
• Exponetial increase in client retainers from online channels (online channel clients went from zero the year before our partnership to becoming the top contributing source of business within a year of the progam. Currently, online channels contribute 60%+ of new clients every single month

A global food and consumer goods client, Sunsweet, sells to 45 countries globally. The brand engaged WSI to develop and implement a digital marketing strategy across their European markets.

Client’s Objectives:

• Compelling online presence
• Consistent online brand message to match established offline marketing activities
• Leverage WSI’s global capability and network to implement a consistent program across the European markets
• Improve conversion growth in all European markets
• Improve customer engagement

Our Solution:

A comprehensive online marketing strategy that matched an established an integrated strategy and included:

• New, modern, customer-centric responsive websites for 10 European countries, cultures, and languages
• Buyer journey and conversion funnel analysis and design
• Search engine optimization
• Content marketing & blogging that accounts for buyer’s conversion funnel
• Social media marketing, incldung paid social
• Influencer marketing
• Video marketing
• Forecasting and predictive conversion and marketing performance models and dashboards

Results:

• Award-winning website – WMA Web Award for Outstanding Achievement in Web Development for Food Category
• Improved brand reputation throughout Europe
• Outperforms the market by 400% in conversions (10% conversion rate as opposed to the 2% industry average)
• A variety of marketing performance forecasting and predictive models – ROI transparency
• Online competitiveness across countries, cultures and languages

Precision Vision Edmond is an optometry practice and vision care center located in Edmond, OK. WSI joined the project as a partner, and the client was passionate and engaged, which was one of the critical success factors of the program. They were able to increase marketing ROI and grow their patient base with the comprehensive digital marketing solution.

Client’s Objectives:

• Re-brand the Vision Practice and modernize the website
• Improve client acquisition
• Raise the bar for vision care in the community

Our Solution:

• Customer analysis, digital marketing strategy, and collaborative partner for client
• Branding and website redesign
• Organic SEO, local SEO, content & social marketing, including blogging and social media posting
• Customer behavior and solution analytics (e.g., appointments, traffic, queries, blog consumption, business growth)

Results:

• 333 New clients in the first year
• 26% Growth in business
• 40% ROI
• 2 Years as client
• 2# Mobile Experience Award

The company offers a unique blend of chic downtown Toronto living while maintaining the sense of intimacy that condominium buyers are hard-pressed to find.

Client’s Objectives:

• Design a visually attractive site that acts as a lead and business generation engine for high-end condos.
• Content, visuals, and calls to action (CTAs) to depict the lifestyle the customers aspire to.
• Emotional appeal of warmth and rapport building.

Our Solution:

• Fully responsive web design & development focusing on conversion architecture, user-friendly navigation, and site speed optimization
• Efficient content management, production, optimization, and syndication
• SEO best practices and oversight supporting the client’s comprehensive marketing campaign

Results:

• Immediate conversion opportunities and buyer interest at launch measured in the units sold. These conversions have continued to grow with each month as the marketing plan matures
• ROI to date is in the Millions
• Award-winning website

The company needed a consultant and strategic partner to create a brand vision and drive business growth and exposure across the country with a cohesive digital marketing strategy. An incredible WSI client success story.

Client’s Objectives:

• Increase customer retention
• Cross-sales new customer growth
• Extensive expansion across the UK

Our Solution:

• Expand the brand online
• Competitive analysis and marketing strategy
• Consultancy and coaching as a trusted advisor
• Web redesign and conversion optimization
• Full digital marketing solution, including paid search, SEO with content and social media, reputation management, marketing automation using SharpSpring

Results:

• Business expansion throughout the UK
• Online lead increased exponentially during the first 6 months
• Best in-class online reviews (748 reviews with an average of 4.5 rating in the first 30 days)