Mikesell Digital WSI’s AI Policy


At WSI, we embrace a future that’s digitally advanced yet profoundly human. When considering our mission of unlocking a world of possibility for those we serve in the context of AI, we aim to foster a culture of responsibility, transparency, and humanity within its vast landscape. Our AI Policy is built on ten core principles that underscore the symbiotic relationship between humans and artificial intelligence, keeping humanity at the heart of our innovative journey. We envision AI not as an autonomous entity but as allies in our quest to embrace better in all we do. As we navigate the exciting world of AI, we stay grounded in our commitment to champion responsible AI, uphold data privacy, foster creative opportunities, and combat misinformation. The power of AI is transformative, but only with the involvement of people guiding our direction and enabling us to create digital marketing solutions that deliver value to our clients. Our approach keeps us accountable, compassionate, innovative, and steadfast in our pursuit of “embracing digital and staying human.”

WSI’s Core Principles of AI:

  1. Responsible AI: We embrace better in all we do, including the conception, development, deployment, and use of AI technologies. We are committed to ensuring that our AI technologies are developed and used responsibly, with a focus on creating value for all our stakeholders.
  2. Human-Centric Approach: We believe in the power of purposeful curiosity. Our AI technologies are designed to empower and augment professionals, placing humans at the center of our AI journey. We explore with a purpose, ensuring our AI technologies enhance human capabilities rather than replace them.
  3. Human Accountability: We run it like we own it. We assert that humans should remain accountable for all decisions and actions, including those facilitated by AI. We are stakeholders in each other’s success, and this includes ensuring responsible AI usage.
  4. Role of Human Creativity: We celebrate the irreplaceable role of human knowledge, experience, emotion, and imagination in creativity. Our AI technologies are designed to support and amplify this human creativity, not to replace it.
  5. Information Integrity: We are committed to using language, images, and videos to educate, influence, and drive positive change. We ensure that our AI technologies uphold the highest standards of information integrity, preventing the spread of misinformation.
  6. Understanding AI Risks: We explore with purposeful curiosity, prioritizing the understanding of limitations and risks associated with AI. We believe in the transformative power of an idea, and this includes understanding and mitigating the risks of AI.
  7. Transparency and Trust: We believe in the importance of transparency in data collection and AI usage to maintain trust. We run our AI technologies like we own them, ensuring transparency at every step to uphold the trust of our stakeholders.
  8. Inclusivity and Diversity: We celebrate and leverage diversity in all we do. We ensure our usage of AI promotes inclusivity and diversity, catering to a wide range of audiences and needs. Our AI technologies are designed to unlock a world of possibilities for everyone, regardless of their background.
  9. Automation and Humanization: We help businesses embrace digital but stay human. We balance intelligent automation with the preservation of humanity, recognizing AI’s potential to benefit society while ensuring that we do not lose our human touch.
  10. Openness and Collaboration: We believe in the transformative power of an idea, especially when it is shared. We encourage an open approach to sharing AI research, knowledge, ideas, and experiences to advance the industry and society.

If you have any questions about any of our principles above or how we leverage AI within WSI, please reach out to us at contact@wsiworld.com.

If you are looking to create your own set of principles, check out our AI Principles Template.