Home » CLIENT SUCCESSES » Sunsweet Conversion Rate Outperforms Market by 400%

THE CLIENT – GLOBAL FOOD & CONSUMER GOODS

Founded in California more than 100 years ago, Sunsweet, an international food brand, sells to 45 countries globally.  Sunsweet engaged WSI to develop and implement a digital marketing strategy across their markets in Europe.

Objectives

  • Compelling online presence

  • Consistent online brand message to match established offline marketing activities

  • Leverage WSI Global capability and network to implement a consistent program across the European markets

  • Improve conversion growth in all European markets

  • Improve customer engagement

Solution

A comprehensive online marketing strategy that matched an established offline strategy and included:

Results

Sunsweet - WMA Award
Sunsweet - Conversion Results
  • Award winning website – WMA Web Award for Outstanding Achievement in Web Development for Food Category

  • Improved brand reputation throughout  Europe

  • Outperforms the market by 400% in conversions (10% conversion rate as opposed to the 2% industry average)

  • A variety of marketing performance forecasting and predictive models – ROI transparency

  • Online competitiveness across countries, cultures and languages

“WSI is a very valuable strategic partner…Their global connections and access to global markets, their ability to deal with different cultures is invaluable.  They are super easy to work with.”

Ann Slein, Sales and Marketing Director