THE CLIENT – GLOBAL FOOD & CONSUMER GOODS
Founded in California more than 100 years ago, Sunsweet, an international food brand, sells to 45 countries globally. Sunsweet engaged WSI to develop and implement a digital marketing strategy across their markets in Europe.
Objectives
Compelling online presence
Consistent online brand message to match established offline marketing activities
Leverage WSI Global capability and network to implement a consistent program across the European markets
Improve conversion growth in all European markets
Improve customer engagement
Solution
A comprehensive online marketing strategy that matched an established offline strategy and included:
New modern customer-centric responsive websites for 10 European countries, cultures, and languages
Buyer journey and conversion funnel analysis and design
Search engine optimization
Content marketing & blogging that accounts for buyer’s conversion funnel
Social media marketing
Forecasting and predictive conversion and marketing performance models and dashboards
Results
Award winning website – WMA Web Award for Outstanding Achievement in Web Development for Food Category
Improved brand reputation throughout Europe
Outperforms the market by 400% in conversions (10% conversion rate as opposed to the 2% industry average)
A variety of marketing performance forecasting and predictive models – ROI transparency
Online competitiveness across countries, cultures and languages
“WSI is a very valuable strategic partner…Their global connections and access to global markets, their ability to deal with different cultures is invaluable. They are super easy to work with.”
Ann Slein, Sales and Marketing Director