THE CLIENT – TERRI BUSEMAN
A Chicago native with an extensive knowledge of the city. Terri navigates the complex real estate market of the city and guides clients in their home selling or buying transactions.
Chicago’s growing market both creates opportunity and pressure on realtors to compete with diverse agencies. Terri must stand out against the competition which includes high-end realtors and online sources like Zillow, Redfin, and more. Terri wanted her website needed to be a resource for Chicago buyers to explore the market and the Chicago neighborhood communities as well as create trust in Terri’s ability as a realtor. Terri also required a logo that represented her in an elegant way and showcased her Chicago ties and needed a comprehensive online and offline branding solution.
Created a comprehensive communications and digital marketing strategy, including a new website, to enhance Terri’s brand awareness, market her listings, and distinguish Terri Buseman as the premier realtor in a highly competitive real estate environment.
Cohesive & Distinguished Branding