Pay-Per-Click (PPC) Advertising – Google AdWords & Bing
Using Internet paid search marketing (particularly, PPC), we can identify people who are looking for your products or services and immediately connect them with your business.
When you know the intent of someone searching the Internet, you have an opportunity to provide the exact information they need to influence a decision. For example, when someone types “cost of an iPad” into the Google search field, you would have a good sense of what their intent is. You can then design the right ad with their focused key phrase and implement the ad via the platform of the search engine of choice (e.g., Google Adwords).
Pay per click advertising allows you to quickly drive lead generation (or sales) while providing granular control over marketing performance and ROI. This becomes increasingly important when you provide time-sensitive offers like event promotion or special offers (e.g., Mother’s Day sale on flowers).