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Home » DIGITAL MARKETING SERVICES » SEARCH ENGINE OPTIMIZATION (SEO)

Our search engine optimization services are built on the understanding that 95% of online experiences begin with a search engine query.  If Google and other search engines cannot find your website, for all intents and purposes your brand and your company do not exist online.  It becomes virtually impossible to grow your business in our hyper-connected and transparent world with high customer expectations.

As a consumer, you search based on what made sense to you.  Everyone searches for information differently, which means that great organic SEO solutions are more about the searcher and their intent then they are about your business.  So, with SEO marketing, your goal is to figure out how your target audience perceives your business and then hypothesize about what search queries they may use to find you.

Additionally, Google and other search engines change their algorithm regularly and they don’t reveal the weights of key ranking factors.  What does this mean?  It means that to be effective with SEO and at driving organic search traffic, we need to  gather as much information as possible and make some informed guesses using other available sets of data.

Adaptive Search Engine Optimization Services that Evolve with the Internet

WSI has been around since the beginning of the Internet, from the birth of Yahoo to the industry disruption of Google, we have invested in partnerships and technology that helps our clients improve their visibility to the various search engines in innovative ways.  Our experience and assets give you access to a world of search innovation and performance.

Technical, On-Page, Off-Page SEO DiagramOur SEO solutions combine our expertise with thousands of clients worldwide, data-driven and customer-focused keyword research, a powerful SEO methodology, and careful authoritative link-building,  all with our best-in-the-business staff and support.  We offer adaptive SEO strategies and we customize every campaign–we research, plan, and tailor every campaign for you, your goals, your market, and your website.

Tactics may include full Adaptive SEO®, Onpage Optimization, Offpage Optimization, Local SEO depending on your unique situation, objectives, and target market. The combination of services gives you the best shot at ranking for search terms that are relevant to your business and backed up by real search data that suggest people are looking for you.

WHAT WE DO

Keyword Research

Comprehensive Keyword Research & Analysis

Keywords are the fundamental building blocks for your SEO and content campaigns.  We use Google Keyword Planner, SEMRUSH Keyword tools and others to perform extensive keyword research and determine the best keywords to optimize for.  

Our keyword analysis tactics may include a competitive analysis, keyword and purchase intent analysis, contextual analysis, semantic themes analysis, picking thematic keywords, and more.  The thematic keyword research sets the foundation for your SEO competitiveness.  We also analyze your pages, optimize each element of selected pages, map the right keywords to the right pages, and provide a full report of everything done.

We identify phrases for which you are already ranking near the top three pages of the search engine.  Then, we use strategies to push those phrases up with on-page optimization and a safe and authoritative link-building approach to get you quick uplift in traffic.

SEO - Keyword Research Process Diagram

Competitor Analysis

Tailored Competitor Analysis

Whether it’s putting together a marketing plan or working out the best strategy to enter a new market or grow your market share, a vital place to start is with some in-depth Competitor Analysis.  We start our search engine optimization services with comprehensive competitive research to find what you are missing (e.g., high volume, low competition, valuable keywords).  Then, we create well-researched content with our content marketing services to target to the buyers keywords.

WSI not only has some unique proprietary tools to help you get a clear view of what your competitors are doing right now, but also the approach you might take to achieve your business goals.  We also help you establish a comprehensive set of  Key Performance Indicators (KPIs).  With this analysis, you will have a clear view of your benchmarks against your key competitors and a baseline of your performance against your own business goals.  This market intelligence is vital for your success–it allows you to make sensible investments and management decisions based on fact, rather than guesswork.

Technical SEO

Website Technical On-Page Optimization

The most important aspect of optimizing your website is on-page SEO.  If your website is not ranking, there is a good chance it is because of some fundamental optimization errors.  There are at least 200 factors that are weighed by Google.  Some of the factors change overtime.  However, there are pillar SEO factors and practices that have stayed true overtime.  We stay on top of the constantly changing SEO environment and focus our effort on the sustaining factors and any new factors that emerge from year to year. We also incorporate these factors into our web design solutions.

These are some of the most important elements of sound technical website optimization that we include in our SEO audits and build into the SEO campaigns.  

One Unique Page Title

Page Title Formatting Size

One Unique Meta Description

Meta Description and Size

Keyword Analysis

Competitor Analysis

Keyword Search Volume

Domain Authority Relative to Competitors

Short or Long Tail Keywords

Keyword Frequency and Placement

Anchor Text Linking

Sub-page Keyword Hierarchy

Mobile Friendly Site

Page Speed Score – On Mobile

Desktop to Mobile Redirection Approach

Switchboard Tags

Header Consistency

Robot.txt and its Placement

Correct XML Sitemap

XML Video and Image Sitemap

Page Speed Score

Desktop Webmaster Tools (Google Search Console)

Canonical Tags

Sub-domain (only when necessary)

Necessary Directories

Directory Structure

Dynamic URL Attributes

Tracking Parameters in URL

Session IDs in URL

Correct Internal Links

Anchor Text

Breadcrumbs with the right schema

HTML Sitemap

Internal No-Follow Link (only when necessary)

Javascript Navigation

Navigation – No images

Redirects When Necessary

302 Redirects

Javascript Redirects

Meta-refresh Redirects

Page Errors

Broken Page Links

Broken Image Links

Missing Custom 404 Page Error

Page Does Not Return 404

If your on page technical SEO is not effective, all your other online marketing efforts will be sub-optimal.  Improve your site’s “crawlability” and technical attributes in accordance with Google specifications.

Start your program right with high quality on-page optimization and watch your organic traffic steadily increase and become the most powerful investment in your business.

Content Management

Content Strategy & Implementation

In today’s environment of informed individual and business consumers, SEO, content marketing, and customer experience must be strategically integrated and constantly adapted to help you optimize your search visibility and brand effectiveness.  To be truly relevant today, a content marketing item needs to “raise its hand” in the crowded universe of copy when a user is asking a question.  

We help you create, publish, and syndicate content that attracts your ideal customers with one piece of content at a time.  And, we create a content editorial calendar that keeps your content consistent and relevant to your online channels.  You get consistent brand exposure and improved online authority.

Adaptive SEO Content Management
Link Building

Natural and Contextual Off-page Link Building

Link building is the process of obtaining links from other websites that point search engine robots to your website.  Credible links from high authority websites are a way for Google and other search engines to contextually understand and determine your website’s ranking relative to competitors based on its website authority.  

Effective link building helps create a stamp of confidence and trust in your business.  It is a measure of your website’s online reputation and is a big factor in Google’s ranking framework.  It is the most essential part of off-site SEO.  While on-page optimization is visible on your website, link building works behind the scenes.  Both on-page and off-page optimizations are important for your ranking placement and organic traffic growth.

SEO Off-page Link Building Concept

We use a natural and finely-tuned link building process. We constantly refine our tactics with actual market data and high-quality, semantically rich content and content syndication. We focus on naturally anchored text and branded, natural key phrases pointed to key pages of your website to drive as much traffic as possible to those pages in the safest way possible.

You get Quality Contextual SEO Link Building to boost your site’s ranking in search engines and drive your organic traffic.

Insightful Analytics

Insightful Reporting, Analytics, and Consulting

We track and deliver transparent reports of all the work we’ve done, plus rank tracking, organic traffic growth, click-through rates (CTRs), and conversions to illustrate the progress of your campaign.  Knowing where you stand in search results is essential in evaluating the success of your SEO campaign and understanding what you need to do next.  In our Keyword Ranking Report, you can get at least monthly updates of your keywords to help you monitor how the search engine optimization service campaigns are progressing and delivering for you.

SEO Traffic Trent Chart - Insightful Analytics

We create a Customized Visitor, Web, and Conversion Dashboard with trends focused on your key objectives and your key performance indicators. We collaborate with you each month to adjust strategies and tactics to maximize your returns. 

We aim to MAXIMIZE your rankings and traffic in a strategic way.