by Mikesell Digital Consulting | Dec 8, 2024 | AI, Search Engine Optimization
Did you know that 68% of online experiences start with a search engine and over 95% of consumers research businesses online before making decisions? In a world where over 5.4 billion people are online, your business’s success hinges on its ability to not just be seen,... 
by Mikesell Digital Consulting | Nov 25, 2024 | AI, Search Engine Optimization
Search behavior has evolved rapidly. Consumers and businesses no longer rely on a single search engine to find answers, products, or services. Whether it’s a Gen Z user turning to TikTok for recommendations, a professional researching vendors on LinkedIn, or a voice... 
by Mikesell Digital Consulting | Aug 26, 2024 | AI, Lead Generation
In an era where digital noise drowns out traditional marketing efforts, conversion rate optimization has emerged as the secret weapon of successful businesses. But here’s what many miss: it’s not just about tweaking landing pages or A/B testing email... 
by Mikesell Digital Consulting | Aug 19, 2024 | AI, Content Marketing, Search Engine Optimization
The rise of generative AI models has introduced new capabilities that savvy marketers can leverage to enhance their search optimization strategies. Generative AI is likely to have a profound impact on search and SEO in the future, potentially reshaping how content is... 
by Mikesell Digital Consulting | Aug 5, 2024 | AI, Search Engine Optimization
Search Engine Optimization (SEO) is a cornerstone component of digital marketing, helping businesses increase their online visibility, attract targeted traffic, and improve their search engine rankings. As the digital landscape evolves, a new force is reshaping SEO:... 
by Mikesell Digital Consulting | Jul 29, 2024 | AI, B2B Marketing
Picture this: A marketing agency in 2024 where AI-powered tools are crafting personalized ad copy, predicting consumer behavior with uncanny accuracy, and optimizing campaigns in real-time across dozens of channels simultaneously. This isn’t science fiction –...
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