by Mikesell Digital Consulting | Aug 26, 2024 | AI, Lead Generation
In an era where digital noise drowns out traditional marketing efforts, conversion rate optimization has emerged as the secret weapon of successful businesses. But here’s what many miss: it’s not just about tweaking landing pages or A/B testing email... 
by Mikesell Digital Consulting | Aug 19, 2024 | AI, Content Marketing, Search Engine Optimization
The rise of generative AI models has introduced new capabilities that savvy marketers can leverage to enhance their search optimization strategies. Generative AI is likely to have a profound impact on search and SEO in the future, potentially reshaping how content is... 
by Mikesell Digital Consulting | Aug 5, 2024 | AI, Search Engine Optimization
Search Engine Optimization (SEO) is a cornerstone component of digital marketing, helping businesses increase their online visibility, attract targeted traffic, and improve their search engine rankings. As the digital landscape evolves, a new force is reshaping SEO:... 
by Mikesell Digital Consulting | Jul 29, 2024 | AI, B2B Marketing
Picture this: A marketing agency in 2024 where AI-powered tools are crafting personalized ad copy, predicting consumer behavior with uncanny accuracy, and optimizing campaigns in real-time across dozens of channels simultaneously. This isn’t science fiction –... 
by Mikesell Digital Consulting | Jul 22, 2024 | AI, Brand Strategy & Consulting, Content Marketing
Generative AI has burst onto the marketing scene like a firework, dazzling executives and marketers with promises of efficiency, scalability, and even impactful content. But beneath the sparkle lurks a shadow that savvy marketers can’t ignore. While AI can crunch...
Discover how business growth consulting can transform your strategy in our blog, 'Understanding the Role of Business Growth Consulting.'
Competitive analysis (aka, competitor analysis) is at the heart of a winning business strategy. By thoroughly understanding competitors’ strengths, weaknesses, and strategies, your business can sharpen its market position, respond to… Read more: Outsmart Your Competition: How to Use Generative AI for Competitive Analysis
Learn 7 reasons SEM drives faster results and higher conversions for immediate impact and long-term growth for your business.
Learn how to create marketing solutions that reflect your brand’s unique identity and needs. Focus on personalization to engage your target audience ...
Master your digital strategy by exploring the essential role of brand positioning in our blog 'Why Brand Positioning is Crucial for Effective Digital Strategy'.