by Mikesell Digital Consulting | Aug 26, 2024 | AI, Lead Generation
In an era where digital noise drowns out traditional marketing efforts, conversion rate optimization has emerged as the secret weapon of successful businesses. But here’s what many miss: it’s not just about tweaking landing pages or A/B testing email... 
by Mikesell Digital Consulting | Sep 11, 2018 | Blog, Lead Generation
Imagine if you can have a knowledgeable virtual assistant that answers common visitor questions quickly and efficiently and engages a human co-worker to join in for more complex requests, i.e., live chatbots. What would this do to your sales conversions and customer... 
by Mikesell Digital Consulting | Mar 20, 2018 | Blog, Digital Marketing Strategy, Lead Generation, Social Media, Web Design
When we talk to marketers about their challenges and needs in digital, measurement always at the center of the conversation. As with any other part of your business, you need insightful marketing key performance indicators (marketing KPIs) to measure and monitor your... 
by Mikesell Digital Consulting | Jan 25, 2018 | Blog, Content Marketing, Lead Generation
We’ve all heard time and time again that content is king and this holds true now more than ever. In an age where information is in high demand, where consumers are more empowered than ever before and always connected, businesses need to adapt and change their... 
by Mikesell Digital Consulting | Dec 15, 2017 | Blog, Digital Advertising, Lead Generation, Web Design
Your landing page plays a vital role in the lead generation process. This is most often the place that visitors will land when finding your PPC ad, clicking your Facebook post, even finding you in a search. Whether or not visitors sign up and become leads will always... 
by Mikesell Digital Consulting | Jan 15, 2017 | Blog, Digital Marketing Strategy, Lead Generation, Search Engine Optimization, Web Design
Web analytics tools collect and report data on how people interact with your website. Being able to understand these web analytics reports and metrics will enable you to identify the most effective marketing channels –and be ready to gain a competitive advantage....
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