by Elaine Mikesell, Founder and Owner, Marketing Strategist | Sep 8, 2026 | Lead Generation
A strong prospect can be deep into a buying decision before your CRM knows they exist. They may have found one of your articles through Google, seen a discussion on LinkedIn, or read a Reddit thread about the problem. They may have asked an AI tool to compare...
by Elaine Mikesell, Founder and Owner, Marketing Strategist | Sep 8, 2026 | Lead Generation
Intelligent lead generation is about spending scarce sales time on better opportunities. It connects what you know about your best clients with what prospects are doing now, then checks those assumptions against what actually becomes good business. AI can help surface...
by Mikesell Digital Consulting | Aug 26, 2024 | AI, Lead Generation
In an era where digital noise drowns out traditional marketing efforts, conversion rate optimization has emerged as the secret weapon of successful businesses. But here’s what many miss: it’s not just about tweaking landing pages or A/B testing email...
by Mikesell Digital Consulting | Sep 11, 2018 | Blog, Lead Generation
Imagine if you can have a knowledgeable virtual assistant that answers common visitor questions quickly and efficiently and engages a human co-worker to join in for more complex requests, i.e., live chatbots. What would this do to your sales conversions and customer...
by Mikesell Digital Consulting | Mar 20, 2018 | Blog, Digital Marketing Strategy, Lead Generation, Social Media, Web Design
When we talk to marketers about their challenges and needs in digital, measurement always at the center of the conversation. As with any other part of your business, you need insightful marketing key performance indicators (marketing KPIs) to measure and monitor your...
by Mikesell Digital Consulting | Jan 25, 2018 | Blog, Content Marketing, Lead Generation
We’ve all heard time and time again that content is king and this holds true now more than ever. In an age where information is in high demand, where consumers are more empowered than ever before and always connected, businesses need to adapt and change their...
A strong prospect can be deep into a buying decision before your CRM knows they exist. They may have found one of your articles through Google, seen a discussion on LinkedIn,… Read more: B2B Lead Nurturing: How to Stay Useful While the Buyer Is Still Invisible
Intelligent lead generation is about spending scarce sales time on better opportunities. It connects what you know about your best clients with what prospects are doing now, then checks those assumptions… Read more: Intelligent Lead Generation: A System for Recognizing Better-Fit Buyers Earlier
A business can hold a top organic position on Google for years. The same business may never be named when a prospect asks ChatGPT, Perplexity, or Google’s own AI for a… Read more: Why Your Business Ranks on Google but Never Shows Up in AI Answers
Implementing AI in your business means changing how some of your work gets done. That change is where most businesses stall: they buy the tools, but the way the work happens… Read more: How to Implement AI in Your Business, and Why Most Efforts Stall
Learn how marketing analytics can drive business success. Explore key metrics, tools, and strategies for leveraging data to optimize marketing campaigns and boost ROI.