Imagine if you can have a knowledgeable virtual assistant that answers common visitor questions quickly and efficiently and engages a human co-worker to join in for more complex requests, i.e., live chatbots. Â What would this do to your sales conversions and customer...
When we talk to marketers about their challenges and needs in digital, measurement always at the center of the conversation. As with any other part of your business, you need insightful marketing key performance indicators (marketing KPIs) to measure and monitor your...
We’ve all heard time and time again that content is king and this holds true now more than ever.  In an age where information is in high demand, where consumers are more empowered than ever before and always connected, businesses need to adapt and change their...
Your landing page plays a vital role in the lead generation process. This is most often the place that visitors will land when finding your PPC ad, clicking your Facebook post, even finding you in a search. Whether or not visitors sign up and become leads will always...
Web analytics tools collect and report data on how people interact with your website. Being able to understand these web analytics reports and metrics will enable you to identify the most effective marketing channels –and be ready to gain a competitive advantage....
Successfully delivering appropriate messages helps you to lead customers step-by-step through their buying cycle. Marketing automation best practices enable you to set up a workflow of highly personalized marketing messages designed to convert website visitors into...