by Mikesell Digital Consulting | Jan 31, 2025 | Digital Marketing Strategy, Marketing Analytics
In today’s competitive landscape, small businesses are constantly seeking effective ways to optimize their marketing strategies. Understanding and improving marketing ROI (Return on Investment) can significantly impact growth and sustainability. This blog explores...
by Mikesell Digital Consulting | Jan 13, 2025 | Digital Marketing Strategy, Marketing Analytics
If you’re like most marketing managers and business owners, you’re probably making at least three of these common analytics mistakes – and they’re silently eating away at your marketing ROI. This guide will show you how to spot and fix these costly errors,...
by Mikesell Digital Consulting | Dec 30, 2024 | Digital Marketing Services, Digital Marketing Strategy
In today’s fast-paced digital landscape, marketing advisory services play a crucial role in helping businesses adapt and thrive. This blog delves into the transformative impact of digital strategies, highlighting the importance of expert guidance in navigating the...
by Mikesell Digital Consulting | Dec 16, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy
Understanding your brand’s unique position is crucial. Brand consultation offers valuable insights and strategies that can elevate your marketing efforts significantly. Whether you’re a startup looking to make your mark or an established business seeking a fresh...
by Elaine Mikesell, Founder and Owner, Marketing Strategist | Nov 9, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy
Competitive analysis (aka, competitor analysis) is at the heart of a winning business strategy. By thoroughly understanding competitors’ strengths, weaknesses, and strategies, your business can sharpen its market position, respond to industry changes, and uncover new...
by Mikesell Digital Consulting | Oct 8, 2024 | Blog, Brand Strategy & Consulting, Digital Marketing Strategy
In a crowded digital market, brand growth depends on a distinct and compelling brand position that resonates with the target audience. A well-crafted brand positioning strategy is the foundation of digital success, ensuring every customer interaction strengthens...
A strong prospect can be deep into a buying decision before your CRM knows they exist. They may have found one of your articles through Google, seen a discussion on LinkedIn,… Read more: B2B Lead Nurturing: How to Stay Useful While the Buyer Is Still Invisible
Intelligent lead generation is about spending scarce sales time on better opportunities. It connects what you know about your best clients with what prospects are doing now, then checks those assumptions… Read more: Intelligent Lead Generation: A System for Recognizing Better-Fit Buyers Earlier
A business can hold a top organic position on Google for years. The same business may never be named when a prospect asks ChatGPT, Perplexity, or Google’s own AI for a… Read more: Why Your Business Ranks on Google but Never Shows Up in AI Answers
Implementing AI in your business means changing how some of your work gets done. That change is where most businesses stall: they buy the tools, but the way the work happens… Read more: How to Implement AI in Your Business, and Why Most Efforts Stall
Learn how marketing analytics can drive business success. Explore key metrics, tools, and strategies for leveraging data to optimize marketing campaigns and boost ROI.