by Mikesell Digital Consulting | Oct 14, 2024 | Brand Strategy & Consulting, Marketing Analytics
In today’s competitive landscape, one-size-fits-all marketing strategies just won’t cut it. Brands need to stand out by implementing tailored marketing solutions that address their unique challenges and goals. But how does one go about customizing these solutions?... by Mikesell Digital Consulting | Oct 8, 2024 | Blog, Brand Strategy & Consulting, Digital Marketing Strategy
In a crowded digital market, brand growth depends on a distinct and compelling brand position that resonates with the target audience. A well-crafted brand positioning strategy is the foundation of digital success, ensuring every customer interaction strengthens... by Mikesell Digital Consulting | Oct 8, 2024 | Blog, Brand Strategy & Consulting
The Wake-Up Call You Can’t Afford to Ignore You’ve poured your heart and soul into this business. Late nights, tough calls, and relentless drive have brought you this far. But lately, something’s off. The numbers that once excited you now keep you... by Mikesell Digital Consulting | Sep 4, 2024 | Brand Strategy & Consulting, Marketing Analytics
In today’s highly competitive marketplace, developing a robust marketing strategy is essential for ensuring long-term brand growth and recognition. A well-crafted approach not only strengthens your brand’s identity but also drives engagement and loyalty among your... by Mikesell Digital Consulting | Jul 22, 2024 | AI, Brand Strategy & Consulting, Content Marketing
Generative AI has burst onto the marketing scene like a firework, dazzling executives and marketers with promises of efficiency, scalability, and even impactful content. But beneath the sparkle lurks a shadow that savvy marketers can’t ignore. While AI can crunch... by Mikesell Digital Consulting | Jul 15, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy, Digital Transformation
Marketing strategy is no longer a set-it-and-forget-it aspect of business; it’s a dynamic, ever-evolving discipline that demands constant innovation and adaptability. At Mikesell Digital Consulting, we specialize in crafting sophisticated, data-driven marketing...