Terri Buseman
Residential real estate agent serving Chicago’s top neighborhoods for over two decades
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Key Performance Metrics
The comprehensive digital transformation strategy delivered measurable business impact and strengthened Terri’s competitive position in Chicago’s premium residential market.
Elevated Brand
Professional website and integrated marketing elevated Terri’s positioning across Chicago’s top neighborhoods
Raised Authority
Established market authority and built social community through educational content addressing buyer and seller needs
Trusted Realtor
Built reputation and credibility through a comprehensive marketing system with cohesive messaging and stellar online reviews
Award Winning Website
Won Outstanding Website Design Award at the WMA’s in 2019 for its well-polished and clean design
Initial Challenges
Ineffective Digital Presence
Website lacked professional design and premium brand positioning to attract high-value clients
Weak Market Visibility
Lacking local visibility and limited social media reach hindered brand awareness among target prospects
Poor Listings Findability
Website lacked functionality to showcase listings and connect prospects to available inventory
Top Solutions
Strategic branding and website redesign with integrated property showcase capabilities
Complete brand system for digital and print materials
Multi-channel marketing implementation - social media, email marketing, print, direct mail, local SEO, and paid social
Content marketing and blogging to establish market expertise and thought leadership
Paid advertising to drive paid traffic and leads
Ongoing consulting, strategy & management
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