Mikesell_Digital_Consulting

K9 University Chicago (K9U)

Chicago’s largest daycare, boarding and training haven where dogs thrive and owners rest easy

K9 University dogs at daycare facility

Key Performance Metrics

A long-term partnership that reshaped K9U’s operations, digital marketing, and growth—through every market cycle, including COVID.

71%

Annual Revenue Increase

Annual revenue increased by 71% and 54% of total revenue now comes from internet-driven sources

228%

Website Traffic Growth

Website traffic grew by 228% through consistent SEO, content strategy, and website improvements.

404%

Lead Conversions Increase

Lead conversions increased by 438% from targeted paid search and performance max campaigns.

Initial Challenges

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No Business Systems in Place

K9U managed operations manually, with no CRM or scheduling tools. This limited efficiency, made customer tracking difficult, and prevented the business from scaling.

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Limited Online Visibility and Low Conversions

Their website had minimal organic traffic and poor search performance. Few online leads came through, and most did not convert into paying customers.

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Lack of Growth Strategy

There was no structured marketing plan or direction for scaling. Despite strong client loyalty, growth and service were inconsistent and lacked focus and discipline.

Top Solutions

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Evaluation, selection, and implementation of a business operations system

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Website redesign, conversion architecture design, and content strategy implementation

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Strategic Adaptive SEO (WSI’s methodology for on-site, technical, and content optimization)

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Blog and service content development

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Online review strategy and reputation management

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Ongoing digital marketing and performance consulting

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K9 University Chicago website, dog daycare center

Testimonials

“Mikesell Digital Consulting has played an important part in growing our business by helping us remain relevant, competitive, and successful. They have taken the lead on critical programs, including refreshing our website, adding new strategies to our social media plan, and working closely with our management team to understand our business and goals. One of their unique strengths is working with our other consultants in a cooperative, efficient, and effective manner. It has been a pleasure to work with Elaine for close to 7 years, she always goes the extra mile, offers great insights, and responds quickly. Thank you!”

Mariya S., President