Mikesell_Digital_Consulting

DeBofsky Law

A leading law firm based in Chicago and Seattle helping clients obtain disability, health, life, pension and other employee and insurance benefits

DeBofsky Law, chicago and seattle disability law firm

Key Performance Metrics

From 2020-2024, DeBofsky Law achieved measurable improvements across key performance indicators, establishing strong brand authority in both Chicago and Seattle, as well as nationally:
353%

Website Traffic Growth

Total website traffic grew by 353%, with an average annual growth of 52%

6x

Keyword Visibility Increase

Keyword visibility increased 6x from 10 to 69, with primary keywords showing up in the top 3 positions in their locations

4.5x

Retained Clients

Retained clients from Google increased 4.5X, growing from 8% in 2020 to 36% in 2025

Initial Challenges

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Website Visibility and Credibility

Website lacked professionalism and SEO optimization, limiting both traffic and credibility with potential clients.

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Targeted Growth and Geographic Expansion

The firm needed to build awareness and drive qualified leads in the new markets through targeted keywords and paid search strategies.

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Niche Positioning

Needed to scale while leveraging their strong reputation in disability law without diluting their specialized positioning.

Top Solutions

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Developed and executed a targeted content marketing strategy with optimized blog posts

N

Optimized and continuously enhanced the firm's website performance

N

Executed SEO strategy and managed local SEO in two different geographies

N

Supported and amplified the founder’s thought leadership

N

Incorporated chat technology to enable speed to lead and lead filtering

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DeBofsky law firm's website, chicago and seattle disability law firm

Testimonials

“Our law firm has been working with Elaine Mikesell for the past several years, and we have nothing but praise for her work. Our client intakes have increased dramatically, as has our presence in our market. I attribute the success we have been having entirely to Elaine’s guidance and sage advice and highly recommend Mikesell Digital Consulting.”

Mark D. DeBofsky