Mikesell_Digital_Consulting

Anderson Boback & Marshall

Anderson Boback & Marshall is a respected Chicago-based family law firm specializing in divorce, custody, and complex domestic matters.

Trusted business client Anderson Boback & Marshall

Key Performance Metrics

In the first three years, Anderson Boback & Marshall saw measurable improvements across key performance indicators. Their digital presence became a primary driver of business growth. 

134%
Marketing Leads Increase

Marketing Leads grew from 833 to 1,951 through strategic SEO, paid search, and lead capture

59%
Retained Clients Growth

Client acquisition grew 59% (from 116 to 185) with qualified leads converting to signed contracts

404%
Website Traffic Growth

Strategic content and SEO efforts spiked website traffic (from 33,586 to 169,366 sessions)

Client conversion efficiency improved while lead quality increased | Lead value increased 82%: From $461 per lead  to $841 per lead 3 years later

Initial Challenges

Outdated Website With Limited Functionality

The firm’s site lacked clarity, modern design, and user-friendly navigation. It struggled to generate leads or convert visitors into potential clients.

Minimal Visibility on Social Media

A weak social presence limited brand awareness, audience connection, and trust-building with prospective clients.

Stagnant Growth in Leads, Contracts and Consultations

Without a coordinated digital strategy, the firm generated zero leads from their website, relying on third-party services and networking for client acquisition.

Negative Perception From Limited Google Reviews

A low number of Google reviews and a subpar rating weakened the firm’s online reputation.

Top Solutions

N

Developed comprehensive digital strategy blueprint with clear, measurable objectives

N

Implemented strategic SEO and targeted paid campaigns to dominate search results

N

Built sustainable lead generation pipeline across multiple digital channels

N

Designed a conversion-focused website highlighting the firm's expertise.

N

Established market leadership through authoritative content and strategic reputation management.

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Digital Transformation

4.7
Google Rating Increase

Google rating improved from 2.8 to 4.7 with 100+ client reviews, enhancing market credibility

74%
Total Revenue Growth

Total firm revenue increased from $1.45M to $3.0M over three year

327%
Web Revenue Growth

Internet-sourced revenue surged from $384K to $1.6M, becoming a primary growth driver

Digital Transformation: Internet revenue grew from 10% to 54% of total business in less than 3 years

Testimonials

“The WSI team and Elaine are exceptional—always available, responsive, and full of
energy. They’re true go-getters, constantly looking for the next big opportunity to
keep your business ahead. When we hired Elaine to build our new website and boost
incoming calls, she made big promises—and she delivered. Our phone started ringing,
our online presence improved, and we finally had a real digital strategy. Working with
WSI and Elaine was one of the best decisions we’ve made. Our only regret is not
finding her and her team sooner.”

Jessica M.