by Mikesell Digital Consulting | Oct 8, 2024 | Blog, Brand Strategy & Consulting
The Wake-Up Call You Can’t Afford to Ignore You’ve poured your heart and soul into this business. Late nights, tough calls, and relentless drive have brought you this far. But lately, something’s off. The numbers that once excited you now keep you...
by Mikesell Digital Consulting | Sep 4, 2024 | Brand Strategy & Consulting, Marketing Analytics
In today’s highly competitive marketplace, developing a robust marketing strategy is essential for ensuring long-term brand growth and recognition. A well-crafted approach not only strengthens your brand’s identity but also drives engagement and loyalty among your...
by Mikesell Digital Consulting | Jul 22, 2024 | AI, Brand Strategy & Consulting, Content Marketing
Generative AI has burst onto the marketing scene like a firework, dazzling executives and marketers with promises of efficiency, scalability, and even impactful content. But beneath the sparkle lurks a shadow that savvy marketers can’t ignore. While AI can crunch...
by Mikesell Digital Consulting | Jul 15, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy, Digital Transformation
Marketing strategy is no longer a set-it-and-forget-it aspect of business; it’s a dynamic, ever-evolving discipline that demands constant innovation and adaptability. At Mikesell Digital Consulting, we specialize in crafting sophisticated, data-driven marketing...
by Mikesell Digital Consulting | Jul 1, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy
In a landscape where digital noise drowns out mediocre efforts, businesses need more than just a presence—they need a strategy that cuts through the clutter and delivers tangible results. At Mikesell Digital Consulting, we’ve seen firsthand how a well-crafted digital...
by Mikesell Digital Consulting | Jun 21, 2024 | Brand Strategy & Consulting
Feeling lost in the digital crowd? Every business is vying for attention, so how do you make yours shine? Brand positioning is your secret weapon, a strategic approach that propels your online visibility. Let’s analyze what brand positioning is and how it impacts your...
A strong prospect can be deep into a buying decision before your CRM knows they exist. They may have found one of your articles through Google, seen a discussion on LinkedIn,… Read more: B2B Lead Nurturing: How to Stay Useful While the Buyer Is Still Invisible
Intelligent lead generation is about spending scarce sales time on better opportunities. It connects what you know about your best clients with what prospects are doing now, then checks those assumptions… Read more: Intelligent Lead Generation: A System for Recognizing Better-Fit Buyers Earlier
A business can hold a top organic position on Google for years. The same business may never be named when a prospect asks ChatGPT, Perplexity, or Google’s own AI for a… Read more: Why Your Business Ranks on Google but Never Shows Up in AI Answers
Implementing AI in your business means changing how some of your work gets done. That change is where most businesses stall: they buy the tools, but the way the work happens… Read more: How to Implement AI in Your Business, and Why Most Efforts Stall
Learn how marketing analytics can drive business success. Explore key metrics, tools, and strategies for leveraging data to optimize marketing campaigns and boost ROI.