While hashtags have been commonly used on Twitter and Instagram for years, LinkedIn only introduced hashtags in 2018. The platform uses hashtags to group content together, so users can search for a particular hashtag and find all of the content related to that hashtag...
Have you ever bought something because a celebrity you admire uses that product or service? Â You’re not the only one. Â This is social influencer marketing, the tactic used by businesses across industries to improve brand awareness, increase traffic, and drive...
Emojis have given us a new way to express ourselves and bring emotion to the words we type. Adding a smiley face or a thumbs up at the end of a message can give more context to a message or a post and help you be better understood. In recent years, emojis have become...
Digital marketing invariably revolves heavily around effective search engine optimization (SEO) implementation and it’s crucial that you take measures to ensure a strong online presence for your company by remaining vigilant with new trends that are impacting the...
Having your content featured in the Google featured snippet has become a primary goal for many digital marketing managers and business owners. The impact of featuring in the featured snippet at the top of the search results cannot be overstated. Not only does being in...
Mastering the tools of the digital marketing environment is a never-ending pursuit. Getting your content to feature in the number one spot in the Google search results was, generally, the goal for most business owners and digital marketers. However, nowadays striving...