by Mikesell Digital Consulting | Mar 7, 2025 | Social Media
In today’s digital landscape, social media has emerged as a cornerstone of effective marketing strategies. Businesses, regardless of size, can harness the power of social media management to boost their visibility and engage with audiences in innovative ways. This...
by Mikesell Digital Consulting | Apr 22, 2021 | Blog, Content Marketing, Social Media
While hashtags have been commonly used on Twitter and Instagram for years, LinkedIn only introduced hashtags in 2018. The platform uses hashtags to group content together, so users can search for a particular hashtag and find all of the content related to that hashtag...
by Mikesell Digital Consulting | Mar 18, 2021 | Blog, Social Media
TikTok currently has more than two billion downloads and is continuing to grow in popularity. While the app might have started as a lip-synching app, the platform has evolved into a comprehensive video content hub featuring capabilities similar to other popular social...
by Mikesell Digital Consulting | Jan 20, 2020 | Blog, Content Marketing, Social Media
Have you ever bought something because a celebrity you admire uses that product or service? You’re not the only one. This is social influencer marketing, the tactic used by businesses across industries to improve brand awareness, increase traffic, and drive...
by Mikesell Digital Consulting | Aug 22, 2019 | Blog, Content Marketing, Social Media
Emojis have given us a new way to express ourselves and bring emotion to the words we type. Adding a smiley face or a thumbs up at the end of a message can give more context to a message or a post and help you be better understood. In recent years, emojis have become...
by Mikesell Digital Consulting | Apr 6, 2019 | Blog, Content Marketing, Social Media
It is no secret that branching out into video is one of the cornerstones of contemporary digital marketing.This can hardly be called a trend as it should be considered the new standard! Any broader digital marketing strategy that fails to incorporate some video media...
A strong prospect can be deep into a buying decision before your CRM knows they exist. They may have found one of your articles through Google, seen a discussion on LinkedIn,… Read more: B2B Lead Nurturing: How to Stay Useful While the Buyer Is Still Invisible
Intelligent lead generation is about spending scarce sales time on better opportunities. It connects what you know about your best clients with what prospects are doing now, then checks those assumptions… Read more: Intelligent Lead Generation: A System for Recognizing Better-Fit Buyers Earlier
A business can hold a top organic position on Google for years. The same business may never be named when a prospect asks ChatGPT, Perplexity, or Google’s own AI for a… Read more: Why Your Business Ranks on Google but Never Shows Up in AI Answers
Implementing AI in your business means changing how some of your work gets done. That change is where most businesses stall: they buy the tools, but the way the work happens… Read more: How to Implement AI in Your Business, and Why Most Efforts Stall
Learn how marketing analytics can drive business success. Explore key metrics, tools, and strategies for leveraging data to optimize marketing campaigns and boost ROI.