While hashtags have been commonly used on Twitter and Instagram for years, LinkedIn only introduced hashtags in 2018. The platform uses hashtags to group content together, so users can search for a particular hashtag and find all of the content related to that hashtag...
TikTok currently has more than two billion downloads and is continuing to grow in popularity. While the app might have started as a lip-synching app, the platform has evolved into a comprehensive video content hub featuring capabilities similar to other popular social...
Have you ever bought something because a celebrity you admire uses that product or service? Â You’re not the only one. Â This is social influencer marketing, the tactic used by businesses across industries to improve brand awareness, increase traffic, and drive...
Emojis have given us a new way to express ourselves and bring emotion to the words we type. Adding a smiley face or a thumbs up at the end of a message can give more context to a message or a post and help you be better understood. In recent years, emojis have become...
It is no secret that branching out into video is one of the cornerstones of contemporary digital marketing.This can hardly be called a trend as it should be considered the new standard! Any broader digital marketing strategy that fails to incorporate some video media...
As one of the premier social media formats available today, Instagram offers many valuable opportunities for the savvy small businessperson or marketing director. Using this tool effectively, however, is both a science and an art.  Instagram is all about user...