by Mikesell Digital Consulting | Mar 13, 2019 | Blog, Social Media
As one of the premier social media formats available today, Instagram offers many valuable opportunities for the savvy small businessperson or marketing director. Using this tool effectively, however, is both a science and an art. Instagram is all about user...
by Mikesell Digital Consulting | Feb 27, 2019 | Blog, Content Marketing, Social Media
There are simple ways – if followed rigorously – that are sure to boost your Instagram followers. Don’t waste your time wracking your brain for novel and potentially spammy tactics. Increasing your real Instagram followers and improving your social media marketing...
by Mikesell Digital Consulting | Oct 21, 2018 | Blog, Content Marketing, Digital Marketing Strategy, Social Media, Web Design
Consumer information is available for all types of customers in this ever-connected customer-centric society. A key to understanding the consumers who may be current or future buyers of your product or service is developing one or more “personas” which will represent...
by Mikesell Digital Consulting | Mar 20, 2018 | Blog, Digital Marketing Strategy, Lead Generation, Social Media, Web Design
When we talk to marketers about their challenges and needs in digital, measurement always at the center of the conversation. As with any other part of your business, you need insightful marketing key performance indicators (marketing KPIs) to measure and monitor your...
by Mikesell Digital Consulting | Mar 13, 2018 | Blog, Content Marketing, Social Media
Video Marketing is soaring and becoming increasingly more important in today’s digital marketing world. The facts in support of video marketing are in–we are using more video, love to watch and share videos, and rely on them to do our jobs. So, instead of...
by Mikesell Digital Consulting | Feb 18, 2018 | Blog, Social Media
If you were used to the days when you could hop on Facebook, send out an update on your business page, and expect everyone to see it, think again; those days are gone. Organic reach is not what it used to be and you need to be prepared to invest in social and make...
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