by Mikesell Digital Consulting | Mar 13, 2019 | Blog, Social Media
As one of the premier social media formats available today, Instagram offers many valuable opportunities for the savvy small businessperson or marketing director. Using this tool effectively, however, is both a science and an art. Instagram is all about user...
by Mikesell Digital Consulting | Feb 27, 2019 | Blog, Content Marketing, Social Media
There are simple ways – if followed rigorously – that are sure to boost your Instagram followers. Don’t waste your time wracking your brain for novel and potentially spammy tactics. Increasing your real Instagram followers and improving your social media marketing...
by Mikesell Digital Consulting | Oct 21, 2018 | Blog, Content Marketing, Digital Marketing Strategy, Social Media, Web Design
Consumer information is available for all types of customers in this ever-connected customer-centric society. A key to understanding the consumers who may be current or future buyers of your product or service is developing one or more “personas” which will represent...
by Mikesell Digital Consulting | Mar 20, 2018 | Blog, Digital Marketing Strategy, Lead Generation, Social Media, Web Design
When we talk to marketers about their challenges and needs in digital, measurement always at the center of the conversation. As with any other part of your business, you need insightful marketing key performance indicators (marketing KPIs) to measure and monitor your...
by Mikesell Digital Consulting | Mar 13, 2018 | Blog, Content Marketing, Social Media
Video Marketing is soaring and becoming increasingly more important in today’s digital marketing world. The facts in support of video marketing are in–we are using more video, love to watch and share videos, and rely on them to do our jobs. So, instead of...
by Mikesell Digital Consulting | Feb 18, 2018 | Blog, Social Media
If you were used to the days when you could hop on Facebook, send out an update on your business page, and expect everyone to see it, think again; those days are gone. Organic reach is not what it used to be and you need to be prepared to invest in social and make...
A strong prospect can be deep into a buying decision before your CRM knows they exist. They may have found one of your articles through Google, seen a discussion on LinkedIn,… Read more: B2B Lead Nurturing: How to Stay Useful While the Buyer Is Still Invisible
Intelligent lead generation is about spending scarce sales time on better opportunities. It connects what you know about your best clients with what prospects are doing now, then checks those assumptions… Read more: Intelligent Lead Generation: A System for Recognizing Better-Fit Buyers Earlier
A business can hold a top organic position on Google for years. The same business may never be named when a prospect asks ChatGPT, Perplexity, or Google’s own AI for a… Read more: Why Your Business Ranks on Google but Never Shows Up in AI Answers
Implementing AI in your business means changing how some of your work gets done. That change is where most businesses stall: they buy the tools, but the way the work happens… Read more: How to Implement AI in Your Business, and Why Most Efforts Stall
Learn how marketing analytics can drive business success. Explore key metrics, tools, and strategies for leveraging data to optimize marketing campaigns and boost ROI.