As a business owner, being dialed into the pulse of the latest developments and changes in every facet of your business allows you to thrive in your niche. Finding the time to keep tabs on these trends can be tricky, especially when you are balancing the many demands...
The Americans with Disabilities Act was originally passed in 1990, though interpretations of its requirements have substantially changed over the past few decades. While originally the law was directed towards making physical changes to brick-and-mortar businesses,...
The Web Marketing Association (WMA) Extends Outstanding Website Award to Local WSI Consultant, Elaine Mikesell/Mikesell Digital Consulting Chicago, Illinois, September – WSI, the world’s largest network of Digital Marketing Consultants, is proud to announce that...
Consumer information is available for all types of customers in this ever-connected customer-centric society. A key to understanding the consumers who may be current or future buyers of your product or service is developing one or more “personas” which will represent...
In the world of SEO and online marketing, it is imperative to understand how to make your site stand out and become known by more online users. Knowing Google’s top ranking factors is the name of the game, and being able to adapt your content to fit their...
Mobile first indexing (Mobile-first indexing) is one of the latest developing concepts that has become an integral part of how Google’s search engine operates. Announced in November 2016 and tested over the last two years, mobile first indexing is slowly being rolled...