by Mikesell Digital Consulting | May 24, 2019 | Blog, Content Marketing, Search Engine Optimization
Having your content featured in the Google featured snippet has become a primary goal for many digital marketing managers and business owners. The impact of featuring in the featured snippet at the top of the search results cannot be overstated. Not only does being in...
by Mikesell Digital Consulting | May 21, 2019 | Blog, Content Marketing, Search Engine Optimization
Mastering the tools of the digital marketing environment is a never-ending pursuit. Getting your content to feature in the number one spot in the Google search results was, generally, the goal for most business owners and digital marketers. However, nowadays striving...
by Mikesell Digital Consulting | Apr 6, 2019 | Blog, Content Marketing, Social Media
It is no secret that branching out into video is one of the cornerstones of contemporary digital marketing.This can hardly be called a trend as it should be considered the new standard! Any broader digital marketing strategy that fails to incorporate some video media...
by Mikesell Digital Consulting | Feb 27, 2019 | Blog, Content Marketing, Social Media
There are simple ways – if followed rigorously – that are sure to boost your Instagram followers. Don’t waste your time wracking your brain for novel and potentially spammy tactics. Increasing your real Instagram followers and improving your social media marketing...
by Mikesell Digital Consulting | Jan 18, 2019 | Blog, Content Marketing
These days, it can be hard to stand out from the ever-expanding crowd of blogs and websites – some of which are directly related to your own niche and focused on producing similar material. Developing consistently fresh and engaging content that is relevant to your...
by Mikesell Digital Consulting | Nov 14, 2018 | Blog, Content Marketing, Search Engine Optimization
Marketing and media are constantly changing and evolving as more streamlined, convenient, and user-friendly tools are put into place. Also, search engines are becoming more intelligent about user intent at guiding them to answers to their problems as quickly as...
A strong prospect can be deep into a buying decision before your CRM knows they exist. They may have found one of your articles through Google, seen a discussion on LinkedIn,… Read more: B2B Lead Nurturing: How to Stay Useful While the Buyer Is Still Invisible
Intelligent lead generation is about spending scarce sales time on better opportunities. It connects what you know about your best clients with what prospects are doing now, then checks those assumptions… Read more: Intelligent Lead Generation: A System for Recognizing Better-Fit Buyers Earlier
A business can hold a top organic position on Google for years. The same business may never be named when a prospect asks ChatGPT, Perplexity, or Google’s own AI for a… Read more: Why Your Business Ranks on Google but Never Shows Up in AI Answers
Implementing AI in your business means changing how some of your work gets done. That change is where most businesses stall: they buy the tools, but the way the work happens… Read more: How to Implement AI in Your Business, and Why Most Efforts Stall
Learn how marketing analytics can drive business success. Explore key metrics, tools, and strategies for leveraging data to optimize marketing campaigns and boost ROI.