by Elaine Mikesell, Founder and Owner, Marketing Strategist | Sep 8, 2026 | Lead Generation
A strong prospect can be deep into a buying decision before your CRM knows they exist. They may have found one of your articles through Google, seen a discussion on LinkedIn, or read a Reddit thread about the problem. They may have asked an AI tool to compare...
by Elaine Mikesell, Founder and Owner, Marketing Strategist | Sep 8, 2026 | Lead Generation
Intelligent lead generation is about spending scarce sales time on better opportunities. It connects what you know about your best clients with what prospects are doing now, then checks those assumptions against what actually becomes good business. AI can help surface...
by Elaine Mikesell, Founder and Owner, Marketing Strategist | Jul 31, 2026 | Pillar article
A business can hold a top organic position on Google for years. The same business may never be named when a prospect asks ChatGPT, Perplexity, or Google’s own AI for a recommendation. The two outcomes are less connected than most owners assume. Google ranks pages. AI...
by Elaine Mikesell, Founder and Owner, Marketing Strategist | Jul 31, 2026 | Pillar guide
Implementing AI in your business means changing how some of your work gets done. That change is where most businesses stall: they buy the tools, but the way the work happens stays the same. The businesses that succeed treat adoption as an operating decision and work...
by Elaine Mikesell, Founder and Owner, Marketing Strategist | Nov 9, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy
Competitive analysis (aka, competitor analysis) is at the heart of a winning business strategy. By thoroughly understanding competitors’ strengths, weaknesses, and strategies, your business can sharpen its market position, respond to industry changes, and uncover new...
A strong prospect can be deep into a buying decision before your CRM knows they exist. They may have found one of your articles through Google, seen a discussion on LinkedIn,… Read more: B2B Lead Nurturing: How to Stay Useful While the Buyer Is Still Invisible
Intelligent lead generation is about spending scarce sales time on better opportunities. It connects what you know about your best clients with what prospects are doing now, then checks those assumptions… Read more: Intelligent Lead Generation: A System for Recognizing Better-Fit Buyers Earlier
A business can hold a top organic position on Google for years. The same business may never be named when a prospect asks ChatGPT, Perplexity, or Google’s own AI for a… Read more: Why Your Business Ranks on Google but Never Shows Up in AI Answers
Implementing AI in your business means changing how some of your work gets done. That change is where most businesses stall: they buy the tools, but the way the work happens… Read more: How to Implement AI in Your Business, and Why Most Efforts Stall
Learn how marketing analytics can drive business success. Explore key metrics, tools, and strategies for leveraging data to optimize marketing campaigns and boost ROI.