by Mikesell Digital Consulting | Jul 15, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy, Digital Transformation
Marketing strategy is no longer a set-it-and-forget-it aspect of business; it’s a dynamic, ever-evolving discipline that demands constant innovation and adaptability. At Mikesell Digital Consulting, we specialize in crafting sophisticated, data-driven marketing...
by Mikesell Digital Consulting | Jul 1, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy
In a landscape where digital noise drowns out mediocre efforts, businesses need more than just a presence—they need a strategy that cuts through the clutter and delivers tangible results. At Mikesell Digital Consulting, we’ve seen firsthand how a well-crafted digital...
by Mikesell Digital Consulting | May 29, 2024 | Digital Marketing Services, Digital Marketing Strategy
Understanding the Role of Marketing Strategy Experts Marketing strategy experts play a crucial role in helping businesses navigate challenges and turn them into opportunities. They are skilled in analyzing market trends, identifying target audiences, and creating...
by Mikesell Digital Consulting | Oct 29, 2020 | Blog, Digital Marketing Strategy
Customer and traffic insights are more important than ever in shaping your sales growth and brand performance. Marketers have an opportunity to become more data-focused. With more customer data at your disposal, you can forecast the future needs of your business with...
by Mikesell Digital Consulting | Sep 14, 2020 | Blog, Digital Marketing Strategy
Build your Digital Marketing Strategy with Confidence Now in its 3rd edition, WSI’s best-selling Digital Minds series is here and available to help you build a comprehensive digital marketing strategy. Entitled Digital Minds: A Strategic Approach to Connecting...
by Mikesell Digital Consulting | Dec 31, 2019 | Blog, Digital Marketing Strategy
Predicting the future is never easy; however, small business owners and marketers need to do it every day. Business owners and digital marketers need to know what media and which platforms will be trending in the next year so that their brands will resonate with their...
A strong prospect can be deep into a buying decision before your CRM knows they exist. They may have found one of your articles through Google, seen a discussion on LinkedIn,… Read more: B2B Lead Nurturing: How to Stay Useful While the Buyer Is Still Invisible
Intelligent lead generation is about spending scarce sales time on better opportunities. It connects what you know about your best clients with what prospects are doing now, then checks those assumptions… Read more: Intelligent Lead Generation: A System for Recognizing Better-Fit Buyers Earlier
A business can hold a top organic position on Google for years. The same business may never be named when a prospect asks ChatGPT, Perplexity, or Google’s own AI for a… Read more: Why Your Business Ranks on Google but Never Shows Up in AI Answers
Implementing AI in your business means changing how some of your work gets done. That change is where most businesses stall: they buy the tools, but the way the work happens… Read more: How to Implement AI in Your Business, and Why Most Efforts Stall
Learn how marketing analytics can drive business success. Explore key metrics, tools, and strategies for leveraging data to optimize marketing campaigns and boost ROI.