Consumer information is available for all types of customers in this ever-connected customer-centric society. A key to understanding the consumers who may be current or future buyers of your product or service is developing one or more “personas” which will represent...
In our current fast-paced technological world, a lot of noise can get in the way of meaningful customer connection. With so many channels online and offline to choose from, it can be difficult to understand the best ways to capture the interest of potential...
In the world of SEO and online marketing, it is imperative to understand how to make your site stand out and become known by more online users. Knowing Google’s top ranking factors is the name of the game, and being able to adapt your content to fit their...
More than ever, video has become an integral part of online marketing, social media, and audience reach. 40% of millennials trust Youtube for their content and the platform now plays more than 1 billion hours of video every day. On other platforms, more than 500...
When we talk to marketers about their challenges and needs in digital, measurement always at the center of the conversation. As with any other part of your business, you need insightful marketing key performance indicators (marketing KPIs) to measure and monitor your...
Not so long ago, B2B marketing meant cold calling and not much else beside the dreadful request for proposal (RFP). Call centers staffed with young salespeople worked the phones all day using lists – an expensive, grueling tactic that netted a low percentage of...