by Mikesell Digital Consulting | Jul 25, 2019 | B2B Marketing, Blog, Digital Marketing Strategy
Remaining engaged in a world of trending topics and new developments is essential for B2B marketers. In B2B marketing, there are some distinctive features that do not always follow parallel trends in consumer-based approaches. Understanding the game changing factors...
by Mikesell Digital Consulting | Jan 24, 2019 | Blog, Digital Marketing Strategy
Do you want to start 2019 with an effective digital marketing strategy that is sure to grow your brand and get you results? As every business owner and marketing manager knows, the digital marketing environment is constantly evolving, and new developments are...
by Mikesell Digital Consulting | Dec 21, 2018 | Blog, Digital Marketing Strategy
Most Influential Digital Marketing Trends in 2019 Artificial Intelligence Artificial intelligence and automation are changing just about everything in the world today. And the rise of smart computers has certainly changed the way in which companies interact with...
by Mikesell Digital Consulting | Oct 21, 2018 | Blog, Content Marketing, Digital Marketing Strategy, Social Media, Web Design
Consumer information is available for all types of customers in this ever-connected customer-centric society. A key to understanding the consumers who may be current or future buyers of your product or service is developing one or more “personas” which will represent...
by Mikesell Digital Consulting | Sep 21, 2018 | Blog, Digital Marketing Strategy, Digital Transformation
In our current fast-paced technological world, a lot of noise can get in the way of meaningful customer connection. With so many channels online and offline to choose from, it can be difficult to understand the best ways to capture the interest of potential...
by Mikesell Digital Consulting | Aug 3, 2018 | Blog, Digital Marketing Strategy, Search Engine Optimization, Web Design
In the world of SEO and online marketing, it is imperative to understand how to make your site stand out and become known by more online users. Knowing Google’s top ranking factors is the name of the game, and being able to adapt your content to fit their...
A strong prospect can be deep into a buying decision before your CRM knows they exist. They may have found one of your articles through Google, seen a discussion on LinkedIn,… Read more: B2B Lead Nurturing: How to Stay Useful While the Buyer Is Still Invisible
Intelligent lead generation is about spending scarce sales time on better opportunities. It connects what you know about your best clients with what prospects are doing now, then checks those assumptions… Read more: Intelligent Lead Generation: A System for Recognizing Better-Fit Buyers Earlier
A business can hold a top organic position on Google for years. The same business may never be named when a prospect asks ChatGPT, Perplexity, or Google’s own AI for a… Read more: Why Your Business Ranks on Google but Never Shows Up in AI Answers
Implementing AI in your business means changing how some of your work gets done. That change is where most businesses stall: they buy the tools, but the way the work happens… Read more: How to Implement AI in Your Business, and Why Most Efforts Stall
Learn how marketing analytics can drive business success. Explore key metrics, tools, and strategies for leveraging data to optimize marketing campaigns and boost ROI.