by Mikesell Digital Consulting | Dec 15, 2017 | Blog, Digital Advertising, Lead Generation, Web Design
Your landing page plays a vital role in the lead generation process. This is most often the place that visitors will land when finding your PPC ad, clicking your Facebook post, even finding you in a search. Whether or not visitors sign up and become leads will always...
by Mikesell Digital Consulting | Jan 15, 2017 | Blog, Digital Marketing Strategy, Lead Generation, Search Engine Optimization, Web Design
Web analytics tools collect and report data on how people interact with your website. Being able to understand these web analytics reports and metrics will enable you to identify the most effective marketing channels –and be ready to gain a competitive advantage....
by Mikesell Digital Consulting | Jan 4, 2017 | Blog, Lead Generation
Successfully delivering appropriate messages helps you to lead customers step-by-step through their buying cycle. Marketing automation best practices enable you to set up a workflow of highly personalized marketing messages designed to convert website visitors into...
by Mikesell Digital Consulting | Oct 30, 2016 | Blog, Lead Generation
Email marketing continues to be one of the most effective ways of connecting with your audience –regardless of the device they use. The following five email marketing best practice techniques will highlight new opportunities to publish targeted email messages that...
A strong prospect can be deep into a buying decision before your CRM knows they exist. They may have found one of your articles through Google, seen a discussion on LinkedIn,… Read more: B2B Lead Nurturing: How to Stay Useful While the Buyer Is Still Invisible
Intelligent lead generation is about spending scarce sales time on better opportunities. It connects what you know about your best clients with what prospects are doing now, then checks those assumptions… Read more: Intelligent Lead Generation: A System for Recognizing Better-Fit Buyers Earlier
A business can hold a top organic position on Google for years. The same business may never be named when a prospect asks ChatGPT, Perplexity, or Google’s own AI for a… Read more: Why Your Business Ranks on Google but Never Shows Up in AI Answers
Implementing AI in your business means changing how some of your work gets done. That change is where most businesses stall: they buy the tools, but the way the work happens… Read more: How to Implement AI in Your Business, and Why Most Efforts Stall
Learn how marketing analytics can drive business success. Explore key metrics, tools, and strategies for leveraging data to optimize marketing campaigns and boost ROI.