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How to Implement Video in Your Digital Marketing Mix for Serious Results

More than ever, video has become an integral part of online marketing, social media, and audience reach.  45% of people watch more than an hour of video on Facebook or YouTube each week.  Over one billion users watch YouTube. More than 8 billion views of Facebook videos occur each and every day.  These statistics strongly show that we are firmly in the era of video marketing.  If you haven’t already started implementing video in your digital marketing campaign to engage your audience, now is definitely the time to get started or expand on your current marketing strategy.   In this post, we discuss the ABC’s of how to implement video in your digital marketing strategy.

Five Simple Ways as to How to Implement Video in your Digital Marketing

Let’s take a look at a few important actions you can take to expand and improve your video marketing to take it to the next level.

It’s All About Mobile

Sharing is caring, as the saying goes, and with 92% of consumers on a mobile device sharing videos with others, the power of video is evident.  You have a captive audience just waiting to know about your product or service most likely to be on a mobile device and on social media several times a day.  Making sure your website, email marketing, and videos are optimized for mobile viewing is critical.

Keep your posts simple and not too overloaded with text.   A short video with description has the power of the combination of visual and sound elements, which draws in the viewer with a desire to find out more.

Social Media

It goes without saying that to be current and relevant, a strong social media presence must be developed.  Facebook, Instagram, Snapchat, and Twitter are the perfect platforms to share video clips that drive traffic to your own website and increase your sales.  It is better to upload a video directly to Facebook rather than share from YouTube, as this will help increase the organic reach.  However, your approach depends entirely on what exactly your objectives are with your marketing campaign.  YouTube is the second biggest search engine in the world, receiving 30 million visitors per day and yet only 9% of U.S small businesses are utilizing this incredibly influential video platform.  This makes YouTube a great way for you to reach new clients and spread the word about your business and offerings as it is less competitive than Google.

One of the latest features that has become very popular across several social media sites is the “stories” feature.   These are short clips and photos that appear for 24 hours and then disappear.   It is supposed to be an easy way for individuals and businesses to post about their day, ideally from their phone and the app to allow users to interact and view for a limited time period.   Ultimately, it is too early to tell if the “stories” feature will become more mainstream.   At the moment there are those who love the feature and those who don’t like the temporary nature and that the moment is then lost after 1 day.

Video sharing on the various social media sites has increased exponentially, as much as 1200% more shares than text or images, in tandem with the rise of the smartphone as it is a device almost every person owns and uses daily.

Email Marketing

The best way to capture your audience through email marketing is by adding video into the subject line.  In the message body, choose to add a traditional video with a play button, linking it to your landing page.  Better yet, create a GIF (Graphics Interchange Format) to really capture the reader’s attention.  GIF is a trend that has become the next wave of visual stimulation, a sort of in-between, not a video and not quite a regular photo image.  Converting a video to GIF is very simple and hassle-free.

It is no longer recommended to send a video with html5.  Some emails do not support this type of file and you’ll lose half your audience at the get-go with an error message.

YouTube

While considered by many to be a social media site, as a video-based interface it deserves its own category.   Most videos uploaded in some form go through YouTube.  Started in 2005, YouTube was bought by Google in 2006 and is now available in most countries worldwide.

SEO for videos works much the same way as it does for websites.  On YouTube, it is important to add keywords about your topic, use them in the file name, and place the links of your other sites on to each YouTube video posted.  Tutorial, review, demonstration, funny and cute, comedy, or informational-style videos are all part of the YouTube network.  Use the search to find the most popular video keywords.  Because YouTube is owned by Google, your brand and video will appear before others who do not use the site when users are doing a Google search.

There is also an area on YouTube all about trends.  Follow the trends dashboard, map, and blog to find creative ways for your videos to make it to the top of the search engine.  Or simply type in a word at the search bar and see what comes up instantly.   The trends and keywords are constantly evolving so stay on top of this with the trends tools available.

Quora

It has become one of the most popular question and answer sites in the past several years.  Wait a minute, you’re thinking, what does this have to do with video? Well, if the content is relevant, you can, in fact, post a video comment (a link to your YouTube channel) which can then lead back to your website or landing page. If you link directly to your website, the site considers this spam and you will not be allowed to post more comments, so make sure to follow the site’s rules.

Start Implementing Video Marketing in Your Digital Marketing Strategy

The concept of implementing video marketing in your digital marketing campaign is growing rapidly, with social media fueling the fire to produce more, more, more for viewers to consume.  Now is the time to implement video as part of your digital marketing mix.

For step by step guidance on how to implement video in your digital marketing, download our Free Video Marketing Guidebook now and learn everything you need to know to take advantage of this trend, which is paving the way for the future of digital marketing.  From your equipment to shooting, editing, uploading and sharing, our actionable, easy to follow guide is the ultimate resource to get you started on the right path with your video efforts. Develop your skills and prepare for everything that video has in store for digital marketers around the globe.

Get in touch of we can help you get started with of take your video marketing journey to the next level.

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