by Mikesell Digital Consulting | Mar 7, 2025 | Social Media
In today’s digital landscape, social media has emerged as a cornerstone of effective marketing strategies. Businesses, regardless of size, can harness the power of social media management to boost their visibility and engage with audiences in innovative ways. This...
by Mikesell Digital Consulting | Feb 24, 2025 | Brand Strategy & Consulting
Brand development is a strategic process orchestrated to create a unique identity for a company that resonates with its target audience. As we navigate the complexities of market dynamics and consumer preferences, understanding the fundamental principles of brand...
by Mikesell Digital Consulting | Feb 10, 2025 | Digital Advertising, Lead Management and Nurturing
Every second, over 99,000 Google searches happen. Think about that. Each search is a potential customer looking for answers, products, or services. If your business isn’t showing up where they’re searching, your competitors already have the upper hand. Search Engine...
by Mikesell Digital Consulting | Jan 31, 2025 | Digital Marketing Strategy, Marketing Analytics
In today’s competitive landscape, small businesses are constantly seeking effective ways to optimize their marketing strategies. Understanding and improving marketing ROI (Return on Investment) can significantly impact growth and sustainability. This blog explores...
by Mikesell Digital Consulting | Jan 13, 2025 | Digital Marketing Strategy, Marketing Analytics
If you’re like most marketing managers and business owners, you’re probably making at least three of these common analytics mistakes – and they’re silently eating away at your marketing ROI. This guide will show you how to spot and fix these costly errors,...