by Mikesell Digital Consulting | Aug 26, 2024 | AI, Lead Generation
In an era where digital noise drowns out traditional marketing efforts, conversion rate optimization has emerged as the secret weapon of successful businesses. But here’s what many miss: it’s not just about tweaking landing pages or A/B testing email... by Mikesell Digital Consulting | Aug 19, 2024 | AI, Content Marketing, Search Engine Optimization
The rise of generative AI models has introduced new capabilities that savvy marketers can leverage to enhance their search optimization strategies. Generative AI is likely to have a profound impact on search and SEO in the future, potentially reshaping how content is... by Mikesell Digital Consulting | Aug 5, 2024 | AI, Search Engine Optimization
Search Engine Optimization (SEO) is a cornerstone component of digital marketing, helping businesses increase their online visibility, attract targeted traffic, and improve their search engine rankings. As the digital landscape evolves, a new force is reshaping SEO:... by Mikesell Digital Consulting | Aug 5, 2024 | Marketing Analytics
Picture this: You’ve just launched a brilliant marketing campaign. Your team is buzzing, social media is humming, but your sales needle barely moves. Sound familiar? For many SMB owners, this scenario is all too real. But what if you could peek behind the curtain and... by Mikesell Digital Consulting | Jul 29, 2024 | AI, B2B Marketing
Picture this: A marketing agency in 2024 where AI-powered tools are crafting personalized ad copy, predicting consumer behavior with uncanny accuracy, and optimizing campaigns in real-time across dozens of channels simultaneously. This isn’t science fiction –...