by Mikesell Digital Consulting | Dec 16, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy
Understanding your brand’s unique position is crucial. Brand consultation offers valuable insights and strategies that can elevate your marketing efforts significantly. Whether you’re a startup looking to make your mark or an established business seeking a fresh...
by Mikesell Digital Consulting | Dec 8, 2024 | AI, Search Engine Optimization
Did you know that 68% of online experiences start with a search engine and over 95% of consumers research businesses online before making decisions? In a world where over 5.4 billion people are online, your business’s success hinges on its ability to not just be seen,...
by Mikesell Digital Consulting | Nov 25, 2024 | AI, Search Engine Optimization
Search behavior has evolved rapidly. Consumers and businesses no longer rely on a single search engine to find answers, products, or services. Whether it’s a Gen Z user turning to TikTok for recommendations, a professional researching vendors on LinkedIn, or a voice...
by Mikesell Digital Consulting | Nov 11, 2024 | Brand Strategy & Consulting
Business growth consulting plays a crucial role in helping organizations navigate the complexities of expansion and achieve sustainable success. In this blog, we will explore what business growth consulting entails, its importance to businesses, and how it can drive...
by Mikesell Digital Consulting | Oct 21, 2024 | Digital Advertising
For many businesses, driving qualified traffic and converting leads isn’t just a marketing goal—it’s essential for survival. While traditional methods of online visibility can take months to deliver results, Search Engine Marketing (SEM) provides an immediate way to...
A strong prospect can be deep into a buying decision before your CRM knows they exist. They may have found one of your articles through Google, seen a discussion on LinkedIn,… Read more: B2B Lead Nurturing: How to Stay Useful While the Buyer Is Still Invisible
Intelligent lead generation is about spending scarce sales time on better opportunities. It connects what you know about your best clients with what prospects are doing now, then checks those assumptions… Read more: Intelligent Lead Generation: A System for Recognizing Better-Fit Buyers Earlier
A business can hold a top organic position on Google for years. The same business may never be named when a prospect asks ChatGPT, Perplexity, or Google’s own AI for a… Read more: Why Your Business Ranks on Google but Never Shows Up in AI Answers
Implementing AI in your business means changing how some of your work gets done. That change is where most businesses stall: they buy the tools, but the way the work happens… Read more: How to Implement AI in Your Business, and Why Most Efforts Stall
Learn how marketing analytics can drive business success. Explore key metrics, tools, and strategies for leveraging data to optimize marketing campaigns and boost ROI.