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Warning Signals That You Need to Rethink Your Business Marketing Strategy

Warning Signals That You Need to Rethink Your Business Marketing Strategy

by Mikesell Digital Consulting | Oct 8, 2024 | Blog, Brand Strategy & Consulting

The Wake-Up Call You Can’t Afford to Ignore  You’ve poured your heart and soul into this business. Late nights, tough calls, and relentless drive have brought you this far. But lately, something’s off. The numbers that once excited you now keep you...
Crafting a Successful Marketing Strategy for Long-Term Brand Development

Crafting a Successful Marketing Strategy for Long-Term Brand Development

by Mikesell Digital Consulting | Sep 4, 2024 | Brand Strategy & Consulting, Marketing Analytics

In today’s highly competitive marketplace, developing a robust marketing strategy is essential for ensuring long-term brand growth and recognition. A well-crafted approach not only strengthens your brand’s identity but also drives engagement and loyalty among your...
The Human Edge: 5 Marketing Tasks You Shouldn’t Hand Over to AI (Yet)

The Human Edge: 5 Marketing Tasks You Shouldn’t Hand Over to AI (Yet)

by Mikesell Digital Consulting | Jul 22, 2024 | AI, Brand Strategy & Consulting, Content Marketing

Generative AI has burst onto the marketing scene like a firework, dazzling executives and marketers with promises of efficiency, scalability, and even impactful content. But beneath the sparkle lurks a shadow that savvy marketers can’t ignore. While AI can crunch...
The Evolution of Marketing Strategies: Insights from Industry Experts

The Evolution of Marketing Strategies: Insights from Industry Experts

by Mikesell Digital Consulting | Jul 15, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy, Digital Transformation

Marketing strategy is no longer a set-it-and-forget-it aspect of business; it’s a dynamic, ever-evolving discipline that demands constant innovation and adaptability. At Mikesell Digital Consulting, we specialize in crafting sophisticated, data-driven marketing...
7-Step Action Plan for Crafting an Effective Digital Marketing Strategy

7-Step Action Plan for Crafting an Effective Digital Marketing Strategy

by Mikesell Digital Consulting | Jul 1, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy

In a landscape where digital noise drowns out mediocre efforts, businesses need more than just a presence—they need a strategy that cuts through the clutter and delivers tangible results. At Mikesell Digital Consulting, we’ve seen firsthand how a well-crafted digital...
Brand Positioning: The Secret Weapon For Boosting Your Online Visibility

Brand Positioning: The Secret Weapon For Boosting Your Online Visibility

by Mikesell Digital Consulting | Jun 21, 2024 | Brand Strategy & Consulting

Feeling lost in the digital crowd? Every business is vying for attention, so how do you make yours shine? Brand positioning is your secret weapon, a strategic approach that propels your online visibility. Let’s analyze what brand positioning is and how it impacts your...
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