by Mikesell Digital Consulting | Sep 4, 2024 | Brand Strategy & Consulting, Marketing Analytics
In today’s highly competitive marketplace, developing a robust marketing strategy is essential for ensuring long-term brand growth and recognition. A well-crafted approach not only strengthens your brand’s identity but also drives engagement and loyalty among your... 
by Mikesell Digital Consulting | Jul 22, 2024 | AI, Brand Strategy & Consulting, Content Marketing
Generative AI has burst onto the marketing scene like a firework, dazzling executives and marketers with promises of efficiency, scalability, and even impactful content. But beneath the sparkle lurks a shadow that savvy marketers can’t ignore. While AI can crunch... 
by Mikesell Digital Consulting | Jul 15, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy, Digital Transformation
Marketing strategy is no longer a set-it-and-forget-it aspect of business; it’s a dynamic, ever-evolving discipline that demands constant innovation and adaptability. At Mikesell Digital Consulting, we specialize in crafting sophisticated, data-driven marketing... 
by Mikesell Digital Consulting | Jul 1, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy
In a landscape where digital noise drowns out mediocre efforts, businesses need more than just a presence—they need a strategy that cuts through the clutter and delivers tangible results. At Mikesell Digital Consulting, we’ve seen firsthand how a well-crafted digital... 
by Mikesell Digital Consulting | Jun 21, 2024 | Brand Strategy & Consulting
Feeling lost in the digital crowd? Every business is vying for attention, so how do you make yours shine? Brand positioning is your secret weapon, a strategic approach that propels your online visibility. Let’s analyze what brand positioning is and how it impacts your... 
by Mikesell Digital Consulting | Jun 10, 2024 | Brand Strategy & Consulting
What Are Brand Consultation Services? Brand consultation services are professional guidance and advice to help enhance your online presence. Consultants work closely with you to understand your brand identity, values, and goals. They provide tailored strategies to...
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