by Mikesell Digital Consulting | Jan 31, 2025 | Digital Marketing Strategy, Marketing Analytics
In today’s competitive landscape, small businesses are constantly seeking effective ways to optimize their marketing strategies. Understanding and improving marketing ROI (Return on Investment) can significantly impact growth and sustainability. This blog explores... 
by Mikesell Digital Consulting | Jan 13, 2025 | Digital Marketing Strategy, Marketing Analytics
If you’re like most marketing managers and business owners, you’re probably making at least three of these common analytics mistakes – and they’re silently eating away at your marketing ROI. This guide will show you how to spot and fix these costly errors,... 
by Mikesell Digital Consulting | Oct 14, 2024 | Brand Strategy & Consulting, Marketing Analytics
In today’s competitive landscape, one-size-fits-all marketing strategies just won’t cut it. Brands need to stand out by implementing tailored marketing solutions that address their unique challenges and goals. But how does one go about customizing these solutions?... 
by Mikesell Digital Consulting | Sep 4, 2024 | Brand Strategy & Consulting, Marketing Analytics
In today’s highly competitive marketplace, developing a robust marketing strategy is essential for ensuring long-term brand growth and recognition. A well-crafted approach not only strengthens your brand’s identity but also drives engagement and loyalty among your... 
by Mikesell Digital Consulting | Aug 5, 2024 | Marketing Analytics
Picture this: You’ve just launched a brilliant marketing campaign. Your team is buzzing, social media is humming, but your sales needle barely moves. Sound familiar? For many SMB owners, this scenario is all too real. But what if you could peek behind the curtain and... 
by Mikesell Digital Consulting | Jul 8, 2024 | Marketing Analytics
Imagine driving a car blindfolded: terrifying and bound to crash. Now, picture driving with a sophisticated GPS system that not only shows you the road ahead but also predicts traffic patterns, suggests shortcuts, and even warns you about potential hazards. This is...
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