by Mikesell Digital Consulting | Apr 22, 2021 | Blog, Content Marketing, Social Media
While hashtags have been commonly used on Twitter and Instagram for years, LinkedIn only introduced hashtags in 2018. The platform uses hashtags to group content together, so users can search for a particular hashtag and find all of the content related to that hashtag... 
by Mikesell Digital Consulting | Mar 18, 2021 | Blog, Social Media
TikTok currently has more than two billion downloads and is continuing to grow in popularity. While the app might have started as a lip-synching app, the platform has evolved into a comprehensive video content hub featuring capabilities similar to other popular social... 
by Mikesell Digital Consulting | Jan 20, 2020 | Blog, Content Marketing, Social Media
Have you ever bought something because a celebrity you admire uses that product or service? You’re not the only one. This is social influencer marketing, the tactic used by businesses across industries to improve brand awareness, increase traffic, and drive... 
by Mikesell Digital Consulting | Aug 22, 2019 | Blog, Content Marketing, Social Media
Emojis have given us a new way to express ourselves and bring emotion to the words we type. Adding a smiley face or a thumbs up at the end of a message can give more context to a message or a post and help you be better understood. In recent years, emojis have become... 
by Mikesell Digital Consulting | Apr 6, 2019 | Blog, Content Marketing, Social Media
It is no secret that branching out into video is one of the cornerstones of contemporary digital marketing.This can hardly be called a trend as it should be considered the new standard! Any broader digital marketing strategy that fails to incorporate some video media... 
by Mikesell Digital Consulting | Mar 13, 2019 | Blog, Social Media
As one of the premier social media formats available today, Instagram offers many valuable opportunities for the savvy small businessperson or marketing director. Using this tool effectively, however, is both a science and an art. Instagram is all about user...
Discover how business growth consulting can transform your strategy in our blog, 'Understanding the Role of Business Growth Consulting.'
Competitive analysis (aka, competitor analysis) is at the heart of a winning business strategy. By thoroughly understanding competitors’ strengths, weaknesses, and strategies, your business can sharpen its market position, respond to… Read more: Outsmart Your Competition: How to Use Generative AI for Competitive Analysis
Learn 7 reasons SEM drives faster results and higher conversions for immediate impact and long-term growth for your business.
Learn how to create marketing solutions that reflect your brand’s unique identity and needs. Focus on personalization to engage your target audience ...
Master your digital strategy by exploring the essential role of brand positioning in our blog 'Why Brand Positioning is Crucial for Effective Digital Strategy'.