by Mikesell Digital Consulting | Jul 29, 2024 | AI, B2B Marketing
Picture this: A marketing agency in 2024 where AI-powered tools are crafting personalized ad copy, predicting consumer behavior with uncanny accuracy, and optimizing campaigns in real-time across dozens of channels simultaneously. This isn’t science fiction –... 
by Mikesell Digital Consulting | Jul 22, 2024 | AI, Brand Strategy & Consulting, Content Marketing
Generative AI has burst onto the marketing scene like a firework, dazzling executives and marketers with promises of efficiency, scalability, and even impactful content. But beneath the sparkle lurks a shadow that savvy marketers can’t ignore. While AI can crunch... 
by Mikesell Digital Consulting | Jul 15, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy, Digital Transformation
Marketing strategy is no longer a set-it-and-forget-it aspect of business; it’s a dynamic, ever-evolving discipline that demands constant innovation and adaptability. At Mikesell Digital Consulting, we specialize in crafting sophisticated, data-driven marketing... 
by Mikesell Digital Consulting | Jul 8, 2024 | Marketing Analytics
Imagine driving a car blindfolded: terrifying and bound to crash. Now, picture driving with a sophisticated GPS system that not only shows you the road ahead but also predicts traffic patterns, suggests shortcuts, and even warns you about potential hazards. This is... 
by Mikesell Digital Consulting | Jul 1, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy
In a landscape where digital noise drowns out mediocre efforts, businesses need more than just a presence—they need a strategy that cuts through the clutter and delivers tangible results. At Mikesell Digital Consulting, we’ve seen firsthand how a well-crafted digital...
Discover how business growth consulting can transform your strategy in our blog, 'Understanding the Role of Business Growth Consulting.'
Competitive analysis (aka, competitor analysis) is at the heart of a winning business strategy. By thoroughly understanding competitors’ strengths, weaknesses, and strategies, your business can sharpen its market position, respond to… Read more: Outsmart Your Competition: How to Use Generative AI for Competitive Analysis
Learn 7 reasons SEM drives faster results and higher conversions for immediate impact and long-term growth for your business.
Learn how to create marketing solutions that reflect your brand’s unique identity and needs. Focus on personalization to engage your target audience ...
Master your digital strategy by exploring the essential role of brand positioning in our blog 'Why Brand Positioning is Crucial for Effective Digital Strategy'.