by Mikesell Digital Consulting | Aug 19, 2024 | AI, Content Marketing, Search Engine Optimization
The rise of generative AI models has introduced new capabilities that savvy marketers can leverage to enhance their search optimization strategies. Generative AI is likely to have a profound impact on search and SEO in the future, potentially reshaping how content is... 
by Mikesell Digital Consulting | Jul 22, 2024 | AI, Brand Strategy & Consulting, Content Marketing
Generative AI has burst onto the marketing scene like a firework, dazzling executives and marketers with promises of efficiency, scalability, and even impactful content. But beneath the sparkle lurks a shadow that savvy marketers can’t ignore. While AI can crunch... 
by Mikesell Digital Consulting | Apr 22, 2021 | Blog, Content Marketing, Social Media
While hashtags have been commonly used on Twitter and Instagram for years, LinkedIn only introduced hashtags in 2018. The platform uses hashtags to group content together, so users can search for a particular hashtag and find all of the content related to that hashtag... 
by Mikesell Digital Consulting | Jan 20, 2020 | Blog, Content Marketing, Social Media
Have you ever bought something because a celebrity you admire uses that product or service? You’re not the only one. This is social influencer marketing, the tactic used by businesses across industries to improve brand awareness, increase traffic, and drive... 
by Mikesell Digital Consulting | Aug 22, 2019 | Blog, Content Marketing, Social Media
Emojis have given us a new way to express ourselves and bring emotion to the words we type. Adding a smiley face or a thumbs up at the end of a message can give more context to a message or a post and help you be better understood. In recent years, emojis have become... 
by Mikesell Digital Consulting | Jul 11, 2019 | Blog, Content Marketing, Search Engine Optimization
Digital marketing invariably revolves heavily around effective search engine optimization (SEO) implementation and it’s crucial that you take measures to ensure a strong online presence for your company by remaining vigilant with new trends that are impacting the...
Discover how business growth consulting can transform your strategy in our blog, 'Understanding the Role of Business Growth Consulting.'
Competitive analysis (aka, competitor analysis) is at the heart of a winning business strategy. By thoroughly understanding competitors’ strengths, weaknesses, and strategies, your business can sharpen its market position, respond to… Read more: Outsmart Your Competition: How to Use Generative AI for Competitive Analysis
Learn 7 reasons SEM drives faster results and higher conversions for immediate impact and long-term growth for your business.
Learn how to create marketing solutions that reflect your brand’s unique identity and needs. Focus on personalization to engage your target audience ...
Master your digital strategy by exploring the essential role of brand positioning in our blog 'Why Brand Positioning is Crucial for Effective Digital Strategy'.