by Mikesell Digital Consulting | Jan 13, 2025 | Digital Marketing Strategy, Marketing Analytics
If you’re like most marketing managers and business owners, you’re probably making at least three of these common analytics mistakes – and they’re silently eating away at your marketing ROI. This guide will show you how to spot and fix these costly errors,...
by Mikesell Digital Consulting | Dec 30, 2024 | Digital Marketing Services, Digital Marketing Strategy
In today’s fast-paced digital landscape, marketing advisory services play a crucial role in helping businesses adapt and thrive. This blog delves into the transformative impact of digital strategies, highlighting the importance of expert guidance in navigating the...
by Mikesell Digital Consulting | Dec 16, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy
Understanding your brand’s unique position is crucial. Brand consultation offers valuable insights and strategies that can elevate your marketing efforts significantly. Whether you’re a startup looking to make your mark or an established business seeking a fresh...
by mikeselligidev | Nov 9, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy
Competitive analysis (aka, competitor analysis) is at the heart of a winning business strategy. By thoroughly understanding competitors’ strengths, weaknesses, and strategies, your business can sharpen its market position, respond to industry changes, and uncover new...
by Mikesell Digital Consulting | Oct 8, 2024 | Blog, Brand Strategy & Consulting, Digital Marketing Strategy
In a crowded digital market, brand growth depends on a distinct and compelling brand position that resonates with the target audience. A well-crafted brand positioning strategy is the foundation of digital success, ensuring every customer interaction strengthens...
by Mikesell Digital Consulting | Jul 15, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy, Digital Transformation
Marketing strategy is no longer a set-it-and-forget-it aspect of business; it’s a dynamic, ever-evolving discipline that demands constant innovation and adaptability. At Mikesell Digital Consulting, we specialize in crafting sophisticated, data-driven marketing...