by Mikesell Digital Consulting | Feb 20, 2020 | Blog, Web Design
As a business owner, being dialed into the pulse of the latest developments and changes in every facet of your business allows you to thrive in your niche. Finding the time to keep tabs on these trends can be tricky, especially when you are balancing the many demands... 
by Mikesell Digital Consulting | Feb 13, 2020 | Communication, Web Design
The Americans with Disabilities Act was originally passed in 1990, though interpretations of its requirements have substantially changed over the past few decades. While originally the law was directed towards making physical changes to brick-and-mortar businesses,... 
by Mikesell Digital Consulting | Sep 26, 2019 | Blog, Web Design
The Web Marketing Association (WMA) Extends Outstanding Website Award to Local WSI Consultant, Elaine Mikesell/Mikesell Digital Consulting Chicago, Illinois, September – WSI, the world’s largest network of Digital Marketing Consultants, is proud to announce that... 
by Mikesell Digital Consulting | Oct 21, 2018 | Blog, Content Marketing, Digital Marketing Strategy, Social Media, Web Design
Consumer information is available for all types of customers in this ever-connected customer-centric society. A key to understanding the consumers who may be current or future buyers of your product or service is developing one or more “personas” which will represent... 
by Mikesell Digital Consulting | Aug 3, 2018 | Blog, Digital Marketing Strategy, Search Engine Optimization, Web Design
In the world of SEO and online marketing, it is imperative to understand how to make your site stand out and become known by more online users. Knowing Google’s top ranking factors is the name of the game, and being able to adapt your content to fit their... 
by Mikesell Digital Consulting | Jul 26, 2018 | Blog, Search Engine Optimization, Web Design
Mobile first indexing (Mobile-first indexing) is one of the latest developing concepts that has become an integral part of how Google’s search engine operates. Announced in November 2016 and tested over the last two years, mobile first indexing is slowly being rolled...
Discover how business growth consulting can transform your strategy in our blog, 'Understanding the Role of Business Growth Consulting.'
Competitive analysis (aka, competitor analysis) is at the heart of a winning business strategy. By thoroughly understanding competitors’ strengths, weaknesses, and strategies, your business can sharpen its market position, respond to… Read more: Outsmart Your Competition: How to Use Generative AI for Competitive Analysis
Learn 7 reasons SEM drives faster results and higher conversions for immediate impact and long-term growth for your business.
Learn how to create marketing solutions that reflect your brand’s unique identity and needs. Focus on personalization to engage your target audience ...
Master your digital strategy by exploring the essential role of brand positioning in our blog 'Why Brand Positioning is Crucial for Effective Digital Strategy'.