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Home » DIGITAL MARKETING SERVICES » LEAD GENERATION & NURTURING

We offer end-to-end inbound lead generation services for B2C and B2B businesses.  We understand the intricacies of B2B lead generation versus B2C and aim to create customized solutions for your business based on industry best practices. There are a lot different flavors of lead generation companies.  We’ll help you define the right strategy for your business and consult with you to orchestrate an optimal lead growth program that leverages multiple channels, with a focus on the Internet as the hub.  What you will get is a customer-centric lead growth solution powered by marketing automation and personalized to each individual lead.

Inbound Lead Generation Services Powered by Best of Class Marketing Automation Technology

Nowadays, inbound content marketing has replaced the hard sell.  The reason behind the change is that consumers are now conducting detailed online research before they commit to the purchase of products or services.  By providing content that is well-researched and up-to-date, you can engage a potential customer through your website, blog, and social channels in a genuine, meaningful way.

We partner with leading email marketing automation and CRM solutions such as HubSpot, Sharpspring, Pardot and Salesforce to bring you best of class technology that fits your needs and budget.

  • Once your ideal customers find you online, what does your follow up process look like?
  • Are you answering your customer questions with a valuable piece of content?
  • Are you creating compelling material that they cannot resist to help them with their challenges?

With our growth-focused strategy and customized lead nurturing tactics you will:

  • Differentiate yourself and showcase your expertise and dedication by crafting effective follow up emails with links to answers.
  • Create high quality premium educational content and irresistible resources such as downloadable e-books, guides, and checklists or interactive assets such as videos and visualizations to keep your visitors engaged.
  • Leverage leading edge technology to optimize your marketing-sales effectiveness, allow your digital assets to work for you 24X7 to keep your leads visiting and converting, and keep your eyes on your top leads.

WHAT WE DO

Set-up

Marketing Automation & Sales Process Set-up and Customization

Our experts will configure your Marketing Automation (email, automation, CRM) solution, analyze and help you segment your lists, and create landing stages, workflows, and quick email templates to help you maximize every lead.  Your leads will automatically flow into the tool’s CRM module (or your preferred CRM tool), be assigned to a person, and finally trigger a sales workflow. Your lead nurturing works for you 24×7 to move your leads through your marketing funnel and grow your business.

lead generation services-growth engine – setup

Support

Training, Support, and Integration

Our Team will setup your Marketing Automation process and provide training making sure your team is able to start using the system quickly, allowing you to start closing more business.  If you prefer, we can help connect the marketing automation tool to your preferred CRM so your leads flow directly into your system and are connected to the email and marketing automation system for ongoing lead nurturing.

lead generation services - training and support
Email Marketing

Lead Generation Services -Email Marketing & Personalized Communications

Our lead generation services include a powerful email marketing component.  Each contact request will automatically receive a welcome email introducing your value proposition, business reviews and testimonials, and industry trust credentials.  This sets your business, products, and services apart from local competition.  Through a regular email program, you showcase your expertise with every person who’s made an inquiry for your services or products. Your existing leads and referral base will receive regular emails containing  your recent articles, videos, and resources providing relevant advice.  And of course, we’ll include a simple call to action for those who are ready to get in touch.

lead generation services - Email Marketing

Lead Magnets

Lead Magnets

Relevant valuable content offers (freebies) strategically placed on your website landing pages will be designed to convince your visitors to give you their email addresses and help you grow your email list.

Getting their email is like any other transaction–if you want their email, you need to offer them something of value in return.  Our job is to convince them to subscribe to your list, an attractive lead magnet is what you need to do so.

If your lead magnet is something people want, you will get their email.

Lead Generation Services - Lead Magnet

Lead Analytics

Lead Generation Insights & Analytics

We track your leads’ behaviors and interactions with your brand and provide you with an insightful dashboard of their progress through your marketing and sales funnel. We alert you with any unforeseen opportunities or issues right away and meet with you at least once a month to review progress on your lead generation campaigns. This way, you have the peace of mind that your investment is always working for you.

Lead Generation Services - Lead Analytics

Navigating The Conversion Funnel

Here are specific steps for how lead generation services drive success to your company through the conversion funnel.

Lead Generation - Conversion Funnel Diagram

We focus our digital marketing effort on every step of the conversion funnel using inbound content and email marketing tactics powered by lead intelligence technology.

STEP I

BE DISCOVERABLE

BE DISCOVERABLE

  • Attract traffic by raising awareness
  • Present content across different channels

STEP II

TOP OF THE FUNNEL

TOP OF THE FUNNEL

  • Visitors are presented content to act & learn
  • Interested visitors are converted to leads

STEP III

MIDDLE OF THE FUNNEL

MIDDLE OF THE FUNNEL

  • Prospects are nurtured and qualified
  • Only qualified leads are provided more information

STEP IV

BOTTOM OF THE FUNNEL

BOTTOM OF FUNNEL

  • Present prospects personalized offers
  • Qualified leads convert to customers

STEP V

RETENTION

RETENTION

  • Continue to engage customers with insight and offers
  • Increase customers profitability with more lifetime value

LOYAL CUSTOMERS

LOYAL CUSTOMERS

  • Positive customer service online and offline
  • Enable feedback loops
  • Honor customers

Let us help you drive success to your business with an intelligent, efficient, and customer-centric conversion funnel.