Anderson Boback & Marshall
Anderson Boback & Marshall is a respected Chicago-based family law firm specializing in divorce, custody, and complex domestic matters.
Key Performance Metrics
In the first three years, Anderson Boback & Marshall saw measurable improvements across key performance indicators. Their digital presence became a primary driver of business growth.
Marketing Leads Increase
Marketing Leads grew from 833 to 1,951 through strategic SEO, paid search, and lead capture
Retained Clients Growth
Client acquisition grew 59% (from 116 to 185) with qualified leads converting to signed contracts
Website Traffic Growth
Strategic content and SEO efforts spiked website traffic (from 33,586 to 169,366 sessions)
Client conversion efficiency improved while lead quality increased | Lead value increased 82%: From $461 per lead to $841 per lead 3 years later
Initial Challenges
Outdated Website With Limited Functionality
The firm’s site lacked clarity, modern design, and user-friendly navigation. It struggled to generate leads or convert visitors into potential clients.
Minimal Visibility on Social Media
A weak social presence limited brand awareness, audience connection, and trust-building with prospective clients.
Stagnant Growth in Leads, Contracts and Consultations
Without a coordinated digital strategy, the firm generated zero leads from their website, relying on third-party services and networking for client acquisition.
Negative Perception From Limited Google Reviews
A low number of Google reviews and a subpar rating weakened the firm’s online reputation.
Top Solutions
Developed comprehensive digital strategy blueprint with clear, measurable objectives
Implemented strategic SEO and targeted paid campaigns to dominate search results
Built sustainable lead generation pipeline across multiple digital channels
Designed a conversion-focused website highlighting the firm's expertise.
Established market leadership through authoritative content and strategic reputation management.
Digital Transformation
Google Rating Increase
Google rating improved from 2.8 to 4.7 with 100+ client reviews, enhancing market credibility
Total Revenue Growth
Total firm revenue increased from $1.45M to $3.0M over three year
Web Revenue Growth
Internet-sourced revenue surged from $384K to $1.6M, becoming a primary growth driver
Digital Transformation: Internet revenue grew from 10% to 54% of total business in less than 3 years
Testimonials
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