by Mikesell Digital Consulting | Feb 13, 2020 | Communication, Web Design
The Americans with Disabilities Act was originally passed in 1990, though interpretations of its requirements have substantially changed over the past few decades. While originally the law was directed towards making physical changes to brick-and-mortar businesses,... 
by Mikesell Digital Consulting | Jan 20, 2020 | Blog, Content Marketing, Social Media
Have you ever bought something because a celebrity you admire uses that product or service? You’re not the only one. This is social influencer marketing, the tactic used by businesses across industries to improve brand awareness, increase traffic, and drive... 
by Mikesell Digital Consulting | Dec 31, 2019 | Blog, Digital Marketing Strategy
Predicting the future is never easy; however, small business owners and marketers need to do it every day. Business owners and digital marketers need to know what media and which platforms will be trending in the next year so that their brands will resonate with their... 
by Mikesell Digital Consulting | Nov 24, 2019 | Blog, Communication lead nurturing
Every holiday season represents a valuable opportunity for your business. More than just another opportunity to sell products, however, these occasions are great times to consider your brand narrative and let it shine in the best possible light. Constructing memorable... 
by Mikesell Digital Consulting | Oct 25, 2019 | Blog, Lead Management and Nurturing
Turning visitors into customers is what effective marketing campaigns, page design, and engagement strategies are all about. Focusing specifically on conversion optimization to get visitors to your page to do what you want, whether that is buying your products and...
Discover how business growth consulting can transform your strategy in our blog, 'Understanding the Role of Business Growth Consulting.'
Competitive analysis (aka, competitor analysis) is at the heart of a winning business strategy. By thoroughly understanding competitors’ strengths, weaknesses, and strategies, your business can sharpen its market position, respond to… Read more: Outsmart Your Competition: How to Use Generative AI for Competitive Analysis
Learn 7 reasons SEM drives faster results and higher conversions for immediate impact and long-term growth for your business.
Learn how to create marketing solutions that reflect your brand’s unique identity and needs. Focus on personalization to engage your target audience ...
Master your digital strategy by exploring the essential role of brand positioning in our blog 'Why Brand Positioning is Crucial for Effective Digital Strategy'.