by Mikesell Digital Consulting | Sep 21, 2018 | Blog, Digital Marketing Strategy, Digital Transformation
In our current fast-paced technological world, a lot of noise can get in the way of meaningful customer connection. With so many channels online and offline to choose from, it can be difficult to understand the best ways to capture the interest of potential... 
by Mikesell Digital Consulting | Aug 3, 2018 | Blog, Digital Marketing Strategy, Search Engine Optimization, Web Design
In the world of SEO and online marketing, it is imperative to understand how to make your site stand out and become known by more online users. Knowing Google’s top ranking factors is the name of the game, and being able to adapt your content to fit their... 
by Mikesell Digital Consulting | Jul 9, 2018 | Blog, Content Marketing, Digital Marketing Strategy
More than ever, video has become an integral part of online marketing, social media, and audience reach. 40% of millennials trust Youtube for their content and the platform now plays more than 1 billion hours of video every day. On other platforms, more than 500... 
by Mikesell Digital Consulting | Mar 20, 2018 | Blog, Digital Marketing Strategy, Lead Generation, Social Media, Web Design
When we talk to marketers about their challenges and needs in digital, measurement always at the center of the conversation. As with any other part of your business, you need insightful marketing key performance indicators (marketing KPIs) to measure and monitor your... 
by Mikesell Digital Consulting | Jan 15, 2018 | Blog, Content Marketing, Digital Marketing Strategy
Not so long ago, B2B marketing meant cold calling and not much else beside the dreadful request for proposal (RFP). Call centers staffed with young salespeople worked the phones all day using lists – an expensive, grueling tactic that netted a low percentage of... 
by Mikesell Digital Consulting | Dec 7, 2017 | Blog, Digital Marketing Strategy
We are in a new year which means it’s time for another round of our bold predictions for the marketing world. As always, I want to mention the reason we started doing these prognostication posts: Rand Fishkin’s annual predictions, something he started doing way back...
Discover how business growth consulting can transform your strategy in our blog, 'Understanding the Role of Business Growth Consulting.'
Competitive analysis (aka, competitor analysis) is at the heart of a winning business strategy. By thoroughly understanding competitors’ strengths, weaknesses, and strategies, your business can sharpen its market position, respond to… Read more: Outsmart Your Competition: How to Use Generative AI for Competitive Analysis
Learn 7 reasons SEM drives faster results and higher conversions for immediate impact and long-term growth for your business.
Learn how to create marketing solutions that reflect your brand’s unique identity and needs. Focus on personalization to engage your target audience ...
Master your digital strategy by exploring the essential role of brand positioning in our blog 'Why Brand Positioning is Crucial for Effective Digital Strategy'.