by Mikesell Digital Consulting | Oct 21, 2018 | Blog, Content Marketing, Digital Marketing Strategy, Social Media, Web Design
Consumer information is available for all types of customers in this ever-connected customer-centric society. A key to understanding the consumers who may be current or future buyers of your product or service is developing one or more “personas” which will represent... 
by Mikesell Digital Consulting | Jul 9, 2018 | Blog, Content Marketing, Digital Marketing Strategy
More than ever, video has become an integral part of online marketing, social media, and audience reach. 40% of millennials trust Youtube for their content and the platform now plays more than 1 billion hours of video every day. On other platforms, more than 500... 
by Mikesell Digital Consulting | Apr 20, 2018 | Blog, Content Marketing
Producing new content on a daily, weekly or monthly basis can be a daunting prospect. The good news is that it’s not necessary to put out brand new content everytime you click publish. With the right strategy, you can repurpose content on different platforms,... 
by Mikesell Digital Consulting | Mar 13, 2018 | Blog, Content Marketing, Social Media
Video Marketing is soaring and becoming increasingly more important in today’s digital marketing world. The facts in support of video marketing are in–we are using more video, love to watch and share videos, and rely on them to do our jobs. So, instead of... 
by Mikesell Digital Consulting | Feb 2, 2018 | Blog, Content Marketing, Search Engine Optimization
Search Engine Optimization (SEO) has evolved over the years and what once worked for companies no longer works and continues to change at an increasingly rapid rate. Nowadays it’s important that all companies conform to the new standards set or their website may not... 
by Mikesell Digital Consulting | Jan 25, 2018 | Blog, Content Marketing, Lead Generation
We’ve all heard time and time again that content is king and this holds true now more than ever. In an age where information is in high demand, where consumers are more empowered than ever before and always connected, businesses need to adapt and change their...
Discover how business growth consulting can transform your strategy in our blog, 'Understanding the Role of Business Growth Consulting.'
Competitive analysis (aka, competitor analysis) is at the heart of a winning business strategy. By thoroughly understanding competitors’ strengths, weaknesses, and strategies, your business can sharpen its market position, respond to… Read more: Outsmart Your Competition: How to Use Generative AI for Competitive Analysis
Learn 7 reasons SEM drives faster results and higher conversions for immediate impact and long-term growth for your business.
Learn how to create marketing solutions that reflect your brand’s unique identity and needs. Focus on personalization to engage your target audience ...
Master your digital strategy by exploring the essential role of brand positioning in our blog 'Why Brand Positioning is Crucial for Effective Digital Strategy'.