by Mikesell Digital Consulting | Jul 9, 2018 | Blog, Content Marketing, Digital Marketing Strategy
More than ever, video has become an integral part of online marketing, social media, and audience reach. 40% of millennials trust Youtube for their content and the platform now plays more than 1 billion hours of video every day. On other platforms, more than 500... 
by Mikesell Digital Consulting | Mar 20, 2018 | Blog, Digital Marketing Strategy, Lead Generation, Social Media, Web Design
When we talk to marketers about their challenges and needs in digital, measurement always at the center of the conversation. As with any other part of your business, you need insightful marketing key performance indicators (marketing KPIs) to measure and monitor your... 
by Mikesell Digital Consulting | Jan 15, 2018 | Blog, Content Marketing, Digital Marketing Strategy
Not so long ago, B2B marketing meant cold calling and not much else beside the dreadful request for proposal (RFP). Call centers staffed with young salespeople worked the phones all day using lists – an expensive, grueling tactic that netted a low percentage of... 
by Mikesell Digital Consulting | Dec 7, 2017 | Blog, Digital Marketing Strategy
We are in a new year which means it’s time for another round of our bold predictions for the marketing world. As always, I want to mention the reason we started doing these prognostication posts: Rand Fishkin’s annual predictions, something he started doing way back... 
by Mikesell Digital Consulting | Jan 15, 2017 | Blog, Digital Marketing Strategy, Lead Generation, Search Engine Optimization, Web Design
Web analytics tools collect and report data on how people interact with your website. Being able to understand these web analytics reports and metrics will enable you to identify the most effective marketing channels –and be ready to gain a competitive advantage....
Learn about the 9 most important metrics to track for effective B2B lead generation. Monitoring these key indicators can help optimize your lead gen efforts and drive business growth.
Learn valuable tips from business growth consulting experts to help your company thrive. Discover strategies for optimizing operations, increasing revenue, and achieving long-term success.
Learn how a robust digital strategy can revolutionize your business quickly. Explore five key ways to leverage digital tools and tactics for rapid growth and success.
Learn what to look for when choosing web design services. Key factors to consider include experience, portfolio, communication, and pricing.
Learn about the fundamentals of b2b lead generation and how to effectively attract and convert potential customers for your business.