by Mikesell Digital Consulting | Mar 20, 2018 | Blog, Digital Marketing Strategy, Lead Generation, Social Media, Web Design
When we talk to marketers about their challenges and needs in digital, measurement always at the center of the conversation. As with any other part of your business, you need insightful marketing key performance indicators (marketing KPIs) to measure and monitor your... 
by Mikesell Digital Consulting | Jan 15, 2018 | Blog, Content Marketing, Digital Marketing Strategy
Not so long ago, B2B marketing meant cold calling and not much else beside the dreadful request for proposal (RFP). Call centers staffed with young salespeople worked the phones all day using lists – an expensive, grueling tactic that netted a low percentage of... 
by Mikesell Digital Consulting | Dec 7, 2017 | Blog, Digital Marketing Strategy
We are in a new year which means it’s time for another round of our bold predictions for the marketing world. As always, I want to mention the reason we started doing these prognostication posts: Rand Fishkin’s annual predictions, something he started doing way back... 
by Mikesell Digital Consulting | Jan 15, 2017 | Blog, Digital Marketing Strategy, Lead Generation, Search Engine Optimization, Web Design
Web analytics tools collect and report data on how people interact with your website. Being able to understand these web analytics reports and metrics will enable you to identify the most effective marketing channels –and be ready to gain a competitive advantage....
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