by Mikesell Digital Consulting | Feb 24, 2025 | Brand Strategy & Consulting
Brand development is a strategic process orchestrated to create a unique identity for a company that resonates with its target audience. As we navigate the complexities of market dynamics and consumer preferences, understanding the fundamental principles of brand...
by Mikesell Digital Consulting | Dec 16, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy
Understanding your brand’s unique position is crucial. Brand consultation offers valuable insights and strategies that can elevate your marketing efforts significantly. Whether you’re a startup looking to make your mark or an established business seeking a fresh...
by Mikesell Digital Consulting | Nov 11, 2024 | Brand Strategy & Consulting
Business growth consulting plays a crucial role in helping organizations navigate the complexities of expansion and achieve sustainable success. In this blog, we will explore what business growth consulting entails, its importance to businesses, and how it can drive...
by mikeselligidev | Nov 9, 2024 | Brand Strategy & Consulting, Digital Marketing Strategy
Competitive analysis (aka, competitor analysis) is at the heart of a winning business strategy. By thoroughly understanding competitors’ strengths, weaknesses, and strategies, your business can sharpen its market position, respond to industry changes, and uncover new...
by Mikesell Digital Consulting | Oct 14, 2024 | Brand Strategy & Consulting, Marketing Analytics
In today’s competitive landscape, one-size-fits-all marketing strategies just won’t cut it. Brands need to stand out by implementing tailored marketing solutions that address their unique challenges and goals. But how does one go about customizing these solutions?...
by Mikesell Digital Consulting | Oct 8, 2024 | Blog, Brand Strategy & Consulting, Digital Marketing Strategy
In a crowded digital market, brand growth depends on a distinct and compelling brand position that resonates with the target audience. A well-crafted brand positioning strategy is the foundation of digital success, ensuring every customer interaction strengthens...