by Mikesell Digital Consulting | Nov 14, 2018 | Blog, Content Marketing, Search Engine Optimization
Marketing and media are constantly changing and evolving as more streamlined, convenient, and user-friendly tools are put into place. Also, search engines are becoming more intelligent about user intent at guiding them to answers to their problems as quickly as...
by Mikesell Digital Consulting | Aug 3, 2018 | Blog, Digital Marketing Strategy, Search Engine Optimization, Web Design
In the world of SEO and online marketing, it is imperative to understand how to make your site stand out and become known by more online users. Knowing Google’s top ranking factors is the name of the game, and being able to adapt your content to fit their...
by Mikesell Digital Consulting | Jul 26, 2018 | Blog, Search Engine Optimization, Web Design
Mobile first indexing (Mobile-first indexing) is one of the latest developing concepts that has become an integral part of how Google’s search engine operates. Announced in November 2016 and tested over the last two years, mobile first indexing is slowly being rolled...
by Mikesell Digital Consulting | Jun 29, 2018 | Blog, Search Engine Optimization
SEO has been a staple in the marketing world for several years, with seemingly every article being written about SEO and how to increase your rankings on Google. There are many ways to improve a low ranking, but do you know about the recent development of RankBrain...
by Mikesell Digital Consulting | May 29, 2018 | Blog, Local Search Optimization, Search Engine Optimization
Optimizing your website for voice search is not as difficult as it may seem. Hopefully, you’ve become accustomed to thinking about SEO (search engine optimization) for your business and know how to maintain an excellent ranking in searches for your products and...
by Mikesell Digital Consulting | Feb 2, 2018 | Blog, Content Marketing, Search Engine Optimization
Search Engine Optimization (SEO) has evolved over the years and what once worked for companies no longer works and continues to change at an increasingly rapid rate. Nowadays it’s important that all companies conform to the new standards set or their website may not...
A strong prospect can be deep into a buying decision before your CRM knows they exist. They may have found one of your articles through Google, seen a discussion on LinkedIn,… Read more: B2B Lead Nurturing: How to Stay Useful While the Buyer Is Still Invisible
Intelligent lead generation is about spending scarce sales time on better opportunities. It connects what you know about your best clients with what prospects are doing now, then checks those assumptions… Read more: Intelligent Lead Generation: A System for Recognizing Better-Fit Buyers Earlier
A business can hold a top organic position on Google for years. The same business may never be named when a prospect asks ChatGPT, Perplexity, or Google’s own AI for a… Read more: Why Your Business Ranks on Google but Never Shows Up in AI Answers
Implementing AI in your business means changing how some of your work gets done. That change is where most businesses stall: they buy the tools, but the way the work happens… Read more: How to Implement AI in Your Business, and Why Most Efforts Stall
Learn how marketing analytics can drive business success. Explore key metrics, tools, and strategies for leveraging data to optimize marketing campaigns and boost ROI.